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About the Role

As a Growth Marketing Manager, you will build and scale the pipeline engine for Class 3. This is a hands-on builder role where you will establish systems, own marketing channels, and drive lead volume and quality using AI-native tooling. You will report to the CEO and collaborate with sales and product leadership to align marketing efforts with pipeline targets.

Responsibilities

• Own the lead generation function end-to-end including strategy, systems, execution, and reporting.
• Design and run account-based marketing programs targeting a defined ICP in real estate, asset management, infrastructure, and engineering.
• Build and manage outbound campaigns across LinkedIn and cold email with continuous A/B testing.
• Utilize LLMs for ICP research, account intelligence, campaign drafting, content repurposing, and competitive analysis.
• Leverage AI-augmented automation pipelines integrated with CRM workflows to automate lead enrichment, scoring, and routing.
• Lead the evolution of the company website through content updates, messaging iterations, and conversion optimization.
• Manage and evolve the LinkedIn content strategy for both company presence and founder thought leadership.
• Coordinate conference participation including logistics, materials development, and lead capture.
• Develop product marketing collateral such as one-pagers, pitch decks, case studies, and spec sheets.
• Deepen domain fluency in climate risk and natural hazards to shape resonant messaging.
• Track and report on pipeline contribution, channel performance, and conversion metrics.

Requirements

• 3–5 years of experience in a B2B marketing or demand generation role, ideally at an early-stage company.
• Demonstrated ability to build ABM or precision outbound programs that produce qualified pipeline.
• Experience using LLMs as working tools for content creation, research, and campaign development.
• Strong writing skills with the ability to produce crisp, credible copy.
• Hands-on experience building automation workflows that connect marketing tools and reduce manual execution.
• Experience managing LinkedIn content strategy for technical or institutional audiences.
• Proficiency with CRM, marketing automation platforms, Sales Navigator, Apollo.io or Clay, and email sequencing tools.
• Genuine curiosity about climate risk and the built environment.
• Comfortable working in a fast-moving environment.
• US-based with the ability to travel for conferences and client events.

Skills

• Account-Based Marketing (ABM)
• Demand Generation
• AI-native tooling (Claude, ChatGPT, Gemini)
• Marketing Automation (n8n, Zapier, Make)
• CRM Management
• LinkedIn Content Strategy
• Copywriting
• Data Analysis
• Sales Navigator
• Apollo.io
• Clay

Location

• New York, USA
• San Francisco, USA

Work Type

• Hybrid
• Full-time

Experience Level

• 3–5 years

Salary/Compensations

• Competitive salary and equity

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k)
• Flexible PTO
• Flexible, remote-first work environment

About the Company

• Class 3 is a company focused on climate risk, natural hazards, and institutional resilience.
• The company has strong traction with institutional clients across real estate, infrastructure, and financial services.

Equal Opportunity

• Class 3 Technologies is an equal opportunity employer committed to building an inclusive environment for all employees regardless of race, gender, age, religion, identity, or experience.