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About the Role

Forbes Digital Marketing is seeking a leader to shape the future of marketing data strategy. This role will act as a trusted technical counterpart to the VP of Data Strategy, influencing strategic decisions across the marketing data ecosystem and collaborating with an established leadership team. The ideal candidate is motivated by solving complex commercial problems, challenging conventional thinking, building products, and enabling effective data utilization.

Responsibilities

Define marketing performance measurement across channels to enable better commercial decisions.
Shape the collection, organization, and activation of customer data across the business.
Ensure marketing platforms receive optimal data for effective optimization and commercial performance.
Transition the organization from one-off analyses to reusable data products and decision-support capabilities.
Challenge assumptions and influence the strategic direction of marketing data.
Contribute to building and developing future leaders within the Data & Analytics organization.

Requirements

Experience leading strategic marketing data, customer intelligence, analytics, or data product initiatives with measurable business outcomes.
Deep expertise in at least one of the following: marketing measurement and attribution, customer intelligence and first-party data, applied data science and predictive modeling, marketing platforms and activation, or data products and decision intelligence.
Proven track record of building products, platforms, or capabilities that deliver measurable commercial outcomes.
Deep understanding of Performance Marketing.
Strong commercial judgment and ability to prioritize initiatives based on business value.
Confidence in influencing senior stakeholders across technical and non-technical audiences.
Experience developing teams, coaching leaders, and building organizational capability.
Curiosity about emerging technologies, especially AI, with a pragmatic approach to their application for business value.

Skills

Marketing Measurement & Attribution
Customer Intelligence & First-Party Data
Marketing Platforms & Activation
Data Products & Decision Intelligence
Performance Marketing
AI

Location

REMOTE

Work Type

Full-time

Experience Level

Senior

About the Company

Forbes Digital Marketing is focused on building the future of marketing data strategy.
The Data & Analytics organization is central to the company's mission, developing products, platforms, and intelligence to drive marketing, commercial decision-making, customer understanding, and revenue growth.
The company is investing in first-party data, machine learning, marketing technology, and AI.

Equal Opportunity

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.