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About the Role

Forbes Advisor is seeking a CRM Executive to build and deliver lifecycle marketing campaigns. This hands-on role involves executing, testing, and optimizing email, SMS, and other lifecycle communications across specific verticals, reporting to the Senior CRM Manager.

Responsibilities

• Build, schedule, and send lifecycle campaigns across email, SMS, and beyond, ensuring accuracy and timeliness.
• Set up customer journeys, audience segments, and messaging templates within the Braze platform.
• Manage campaign timelines and provide progress updates to stakeholders.
• Perform end-to-end QA of campaigns before launch, verifying content, links, segments, and rendering.
• Produce and adapt campaign copy in partnership with internal teams.
• Build campaign visuals within the customer engagement platform, collaborating with the Design team.
• Maintain consistent and high-quality creative standards across campaigns.
• Support the CRM Manager in executing the lifecycle strategy for assigned verticals.
• Contribute campaign ideas and recommendations to drive lifetime value, upsell, and cross-sell.
• Assist in building and executing the test-and-learn roadmap.
• Extract campaign reports from the customer engagement platform and Tableau.
• Track campaign performance against KPIs and communicate results and learnings.
• Share regular updates on tests conducted and performance changes.

Requirements

• 2+ years of hands-on experience in lifecycle/CRM within a D2C or comparison business.
• Highly organized and detail-oriented with a proven ability to deliver accurate work on deadlines.
• Self-starter with clear communication skills and a collaborative approach.
• Comfortable working with data and capable of quickly learning new tools.
• Hands-on experience with Braze or an equivalent customer engagement platform is a plus.

Skills

• Lifecycle Marketing
• CRM
• Email Marketing
• SMS Marketing
• Campaign Execution
• Campaign Testing
• Campaign Optimization
• Customer Engagement Platforms (Braze or equivalent)
• Audience Segmentation
• Content Creation
• Reporting
• Data Analysis
• Stakeholder Management
• Project Management

Location

• Remote

Work Type

• Full-time

Experience Level

• Mid-level

About the Company

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Equal Opportunity

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.