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About the Role

We are seeking a best-in-class CRM Manager to own lifecycle marketing across one or two verticals at Forbes Advisor. This hands-on role involves developing strategy, building high-performing campaigns, and optimizing performance across email, SMS, and beyond. You will collaborate with cross-functional teams to bring strategies to life through campaigns that meet specific revenue goals.

Responsibilities

• Develop and implement comprehensive lifecycle strategies for your vertical(s), ensuring alignment with business objectives.
• Proactively share new ideas and campaign recommendations across lifecycle channels, focusing on growing lifetime value, upselling to existing customers, or cross-selling new products and services.
• Validate ideas before investing in them, pressure-testing whether a campaign is viable before starting work, and prioritizing accordingly.
• Collaborate with the wider CRM team to bring the test-and-learn roadmap to life.
• Act as a segmentation and strategy expert who knows the end-to-end customer experience for your vertical(s) across all channels.
• Champion responsible use of customer data, with a firm commitment to data security, privacy, and relevance.
• Drive best-in-class standards in copy, partnering with internal teams to raise the quality and consistency of campaign messaging.
• Drive best-in-class standards in creative and design, partnering with the Design team to bring campaigns to life.
• Own lifecycle communication planning for your vertical(s), ensuring a joined-up, well-sequenced customer experience.
• Stay ahead of lifecycle marketing trends and competitor activity, and bring fresh thinking into campaigns.
• Develop realistic project timelines with a bias for action, communicate them clearly to stakeholders, and consistently deliver to committed deadlines.
• Work with the wider CRM team and Product/Engineering on requirements for new data schema needs to bring campaigns to life.
• Build customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze.
• Achieve vertical-specific revenue and performance goals, outlined with CRM leadership.
• Optimize existing campaigns to hit goal KPIs and exceed benchmark expectations.
• Independently pull reporting from our customer engagement platform and Tableau.
• Share campaign-specific insights and trends regularly (tests performed, weekly/monthly changes in performance).

Requirements

• 3-5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison environment.
• Strong creative background with a track record of designing and delivering high-performing campaigns.
• Thrives collaborating across other departments and building relationships with key stakeholders.
• A self-starter and excellent communicator, with strong stakeholder management and a track record of delivering to committed timescales.
• Experience with Braze, or equivalent platform is a plus.
• Experience working across multiple verticals or product categories is a plus.

Skills

• Lifecycle Marketing
• CRM
• Email Marketing
• SMS Marketing
• Campaign Management
• Data Analysis
• Stakeholder Management
• Project Management
• Customer Journey Mapping
• Audience Segmentation
• A/B Testing
• Braze (or equivalent platform)

Location

• Remote

Work Type

• Full-time

Experience Level

• Mid-level

About the Company

• Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Equal Opportunity

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.