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About the Role
We are seeking a Senior CRM Manager to elevate CRM strategies and execution at Forbes Advisor. This individual contributor role involves building and owning lifecycle marketing campaigns, managing a CRM Executive, and driving revenue and lifetime value through email, SMS, and other channels.
Responsibilities
- Own, develop, and implement comprehensive lifecycle strategies for assigned verticals, ensuring alignment with business objectives.
- Proactively share new ideas and campaign recommendations focused on growing lifetime value, upselling, or cross-selling.
- Validate campaign viability and prioritize initiatives based on potential value.
- Act as a segmentation and strategy expert for the end-to-end customer experience.
- Champion responsible use of customer data, prioritizing data security, privacy, and relevance.
- Manage, coach, and develop a CRM Executive, setting clear goals and providing regular feedback.
- Model best-in-class lifecycle marketing and elevate the capabilities of the wider CRM team.
- Serve as a trusted expert for stakeholders, communicating plans, progress, and results clearly.
- Set the creative vision and direction for full lifecycle communications, pushing for differentiation.
- Contribute to the department-level innovation and testing roadmap, turning ideas into experiments.
- Shape and brief new campaign concepts, partnering with internal teams.
- Own creative and brand standards, directing campaign visuals to enhance quality.
- Incorporate outside-in thinking by spotting trends, new channels, and competitor moves.
- Adopt and iterate with AI tools to accelerate ideation, personalization, and campaign production.
- Develop realistic project timelines and communicate them clearly to stakeholders.
- Consistently deliver high-quality work to committed deadlines.
- Build customer journeys, audience segments, and messaging templates within the customer engagement platform (Braze).
- Work with product and engineering on new data schema needs for campaign implementation.
- Achieve vertical-specific revenue and performance goals.
- Optimize existing campaigns to meet or exceed KPI benchmarks.
- Independently pull reporting from the customer engagement platform and Tableau.
- Share campaign-specific insights and trends regularly.
Requirements
- 5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison environment.
- Strong creative background with a track record of designing high-performing campaigns.
- Proven strategic thinking abilities.
- Experience collaborating across departments and building relationships with key stakeholders.
- Experience managing, mentoring, or elevating more junior team members.
- Self-starter with excellent communication skills.
- Proven stakeholder management skills.
- Track record of delivering to committed timescales.
- Experience with Braze, or equivalent platform (nice to have).
- Experience working across multiple verticals or product categories (nice to have).
Skills
- Lifecycle Marketing
- CRM Strategy
- Campaign Management
- Email Marketing
- SMS Marketing
- Customer Data Analysis
- Stakeholder Management
- Creative Vision
- Project Management
- Team Leadership
- AI Tools
- Braze (or equivalent platform)
- Tableau
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
- 5+ years
About the Company
- Forbes Advisor aims to raise the bar for CRM and is looking for a best-in-class Senior CRM Manager.
Equal Opportunity
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.