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About the Role

We’re hiring a Product Marketing Lead to own how we talk about exacare ai, ensuring customers and the market understand our value proposition and differentiators. This role sits at the intersection of Product, Sales, and Growth, aiming to improve acquisition, sales conversion, and product understanding. We seek a senior, high-agency individual contributor excited to build from scratch in a low-ego, high-output environment.

Responsibilities

Define and refine our Ideal Customer Profile (ICP), key segments, and personas for each vertical.
Develop and maintain positioning, messaging, and the core narrative across all platforms.
Conduct ongoing customer discovery to understand use cases and buying triggers.
Track competitors, define our unique value proposition, and shape market perception.
Lead Go-To-Market (GTM) plans for new products/features, including narrative, positioning, assets, enablement, rollout, and post-launch learning.
Equip Sales with collateral, training, talk tracks, proof points, and competitive battlecards.
Partner on packaging, pricing, and bundles, using customer insights and market research.
Build programs to educate buyers, reduce confusion, and increase conversion/adoption.
Ensure website content clearly communicates narrative, ICP, use cases, proof, and differentiation to support pipeline goals.

Requirements

7+ years of experience, with at least 3 years in B2B SaaS product marketing (sales-led preferred).
Proven track record owning positioning and messaging, with experience creating website copy, sales enablement materials, and emails.
Ability to translate complex products and use cases into simple, credible value propositions for diverse audiences.
Experience analyzing call data, win/loss reasons, and market trends to inform GTM decisions.
Experience partnering with Sales on enablement, talk tracks, battlecards, and deal support.
Demonstrated ability to lead product launches and GTM plans end-to-end.
Strong cross-functional operating skills to drive alignment across Product, Sales, Ops, and Growth.
Low ego, high output mentality with a focus on shipping, iterating, and direct collaboration.
Experience in healthcare or other high-trust industries is a plus.
Belief that mindset and capabilities matter more than a resume.

Skills

Product Marketing
Positioning
Messaging
Go-To-Market Strategy
Sales Enablement
Customer Research
Competitive Analysis
Cross-functional Collaboration
Communication

Location

Toronto

Work Type

Hybrid

Experience Level

7+ years of experience
3+ years of experience in B2B SaaS product marketing

Benefits

Competitive salary
Equity in a high-growth startup
Flexible PTO
Medical, dental, and vision coverage
Great startup culture
Company off-sites

About the Company

We are a deeply product-centric company, continuously working to deliver more product value to our customers, faster.
Core Values: Only the Best Belong Here, We work even harder to keep our partners than we did to earn them initially, We keep the patient downstream of every decision, Raise the Bar on Ownership, The World is Moving Fast. We move Faster., Radical Candor, Zero Politics., Bring Good Vibes and Win Together.