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About the Role

The Senior Paid Media Manager develops strategies and tactics to support client goals and drive paid digital marketing performance. They build and maintain client relationships, troubleshoot issues, and implement new capabilities for client growth. This role may also involve training new hires and leading internal account teams.

Responsibilities

• Develop, execute, manage, and report on paid media strategies.
• Build and maintain strong client relationships with day-to-day contacts and senior stakeholders.
• Strategically build, manage, and optimize client paid digital marketing accounts across various channels.
• Actively manage and seek ways to improve account performance.
• Generate quarterly content including blog posts, webinars, and presentations.
• Enhance client relationships by understanding their strategic growth objectives.
• Create test hypotheses and implement landing page optimization tests.
• Lead junior analysts on joint accounts.
• Help create and execute educational initiatives for the paid media team.
• Provide support for client services deliverables during the sales process.
• Develop strong relationships with clients and identify senior stakeholders.
• Attend and participate in client meetings and calls.
• Communicate effectively with various audiences.
• Create and present insightful, meaningful, accurate reports and analyses.
• Execute the Workshop Digital client flag process and identify resolutions.
• Go the extra mile for assigned clients within the scope of the SOW.
• Proactively seek and accept feedback.
• Tactfully share feedback with colleagues.
• Inform the Director of Paid Media of client concerns or issues.
• Inform the Director of Paid Media of updates from the digital marketing community.
• May participate in the interview process.
• Support special projects.
• Identify new opportunities for clients to meet business goals.
• Identify opportunities for potential case studies and coordinate with marketing.
• Manage beta tests of new services for the client set.
• Elevate client requests for SOW changes.
• Provide feedback on training content.
• Develop basic training content with QA.
• Occasionally conduct basic team trainings.
• Read industry blogs, books, whitepapers, and articles to stay current.
• Occasionally contribute thought leadership content to the Workshop Digital blog and the industry.
• Manage paid digital marketing accounts across various channels with minimal support.
• Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support.
• Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support.
• Actively manage and seek ways to improve account performance and diversify client budgets.
• Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support.
• Meet and exceed client expectations and set KPIs with minimal support.
• Set up and review Google Analytics and other third-party tracking software with minimal support.
• Identify potential threats, changes in landscape, industry updates, and opportunities for client accounts, and present these to clients.
• Conduct ongoing tests that drive towards growth and achieving client goals with minimal support.
• Temporarily take on extra client hours to support the team during times of limited bandwidth.

Requirements

• 4+ years of demonstrated agency experience with clients.
• Proven track record of managing a full client workload consisting of medium and large clients.
• Courteous written, verbal, and visual communication skills.
• Strong analytical capabilities.
• Occasionally provides basic training to other team members.
• Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.
• Understands and supports leadership vision/decisions.
• May identify and/or support the implementation of initiatives that push the team forward.
• Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets.

Skills

• Paid digital marketing performance
• Client relationship management
• Client retention and growth
• Google Ads
• Google Display Network
• YouTube
• Microsoft Ads
• Meta Ads
• LinkedIn Ads
• Programmatic advertising
• Account optimization
• Landing page optimization
• Google Analytics
• Microsoft Office
• Google Workspace
• Excel
• Google Sheets

Location

• Richmond

Work Type

• Hybrid

Experience Level

• Senior

Salary/Compensations

• $80,000 - $87,000

Benefits

• Competitive salaries
• 25 days PTO
• 5 days STO
• 12 Holidays
• 3 months fully paid Parental Leave
• 8 hours of paid volunteer time per quarter
• 401k with 3% non-elective contributions
• Comprehensive health benefit package (2 medical plans, dental, vision)
• Life insurance
• Short-term disability
• Long-term disability
• Profit sharing
• 2x a year company-wide meetup in Richmond, VA
• Committee Membership (Community, Culture, Health & Wellness)

About the Company

• Workshop Digital is an award-winning agency, recognized as a US Search Awards winner for Best Small PPC Agency, and multiple times as an Outside Best Places to Work and Virginia Business Best Places to Work. They were also a Search Engine Land Finalist.

Equal Opportunity

• As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class. We consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.