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About the Role

Join a fast-growing premium fitness franchise during its UK expansion. This role offers the chance to build a brand, influence commercial performance, and grow with an expanding business. You will adapt global campaigns for the UK market, build local partnerships, and drive membership growth.

Responsibilities

• Lead and execute integrated marketing campaigns that drive brand awareness, membership growth, and revenue.
• Adapt global marketing initiatives to resonate with the UK audience.
• Plan and deliver launch campaigns for new studio openings across London.
• Monitor campaign performance and continually optimise activity to improve conversion.
• Develop and manage strategic partnerships with complementary brands, businesses, and wellness communities.
• Identify and secure creative collaboration opportunities.
• Plan and support local events, activations, and community initiatives.
• Build relationships with influencers, ambassadors, and key industry contacts.
• Manage external agencies across PR, organic social media, and paid advertising.
• Coordinate multiple projects simultaneously while maintaining consistent messaging.
• Work collaboratively with studio managers, front-of-house teams, and leadership to support local marketing initiatives.
• Take ownership of marketing activity that directly contributes to memberships, class pack sales, and overall studio performance.
• Analyse campaign performance, customer behaviour, and market trends to inform future activity.
• Balance creative thinking with commercial decision-making to deliver measurable business results.

Requirements

• Experience managing multiple campaigns, stakeholders, or brands simultaneously.
• Confidence juggling competing priorities while maintaining exceptional attention to detail.
• A background within fitness, wellness, hospitality, or lifestyle brands is highly advantageous.
• Candidates from other consumer-focused sectors with relevant partnership and campaign experience will also be considered.
• A passion for fitness and the product is essential.
• Experience delivering integrated marketing campaigns that drive commercial results.
• Strong partnership, event, and community marketing experience.
• Confidence managing multiple external agencies and internal stakeholders.
• Excellent organisational and project management skills.
• Commercial awareness with the ability to interpret campaign performance and optimise activity.
• Strong communication skills with a collaborative and hands-on approach.
• The ability to work independently and thrive in a scaling, entrepreneurial environment.
• Flexibility to support events, launches, and campaign activity outside traditional office hours when required.
• A genuine interest in health, fitness, or wellness, with enthusiasm for representing and championing the brand.

Skills

• Marketing campaign management
• Partnership development
• Community engagement
• Influencer marketing
• Agency management
• Stakeholder management
• Project management
• Commercial analysis
• Communication

Location

• Remote London based
• 1-2 days in studio per week

Work Type

• Full-time
• Remote
• Hybrid

Experience Level

• Marketing Manager

Salary/Compensations

• £45,000 - £55,000

About the Company

• A fast-growing premium fitness franchise at the beginning of its UK expansion journey.
• Successfully launched its first London studio and preparing to open a second flagship location.
• Ambitious pipeline of additional studios across the capital.
• Backed by an established international brand with proven systems, marketing assets, and operational support.