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About the Role

Almedia is seeking a Performance Marketing Lead to own the strategy for scaling user acquisition. This role is crucial for achieving aggressive growth targets and managing multi-million dollar budgets across various marketing channels, aiming to maximize market footprint and drive significant daily ad spend.

Responsibilities

• Develop and execute the overarching performance marketing strategy to achieve ambitious daily ad spend goals, optimizing for User Acquisition (UA) and Lifetime Value (LTV).
• Direct high-budget UA campaigns across Paid Social (Meta, TikTok) and Google Ads (Search, Display, App Campaigns, YouTube).
• Manage multi-million dollar budgets with full autonomy, making data-driven decisions to shift spend toward high-performers and pause underperforming initiatives.
• Proactively research, test, and lead the successful launch of new UA channels from scratch.
• Collaborate with Product, Data, Engineering, and Creative teams to identify growth levers, improve conversion funnels, and ensure creative assets align with channel best practices.
• Establish robust measurement frameworks and conduct deep-dive analyses on multi-channel performance, translating complex data into executive-level insights.

Requirements

• Senior-level experience (7+ years) in performance marketing with a track record of scaling UA budgets to $100k+ USD daily.
• Deep, hands-on expertise across Google Ads and App Install Networks.
• Proven ability to identify and successfully scale new acquisition channels from the ground up.
• Proficiency in dissecting complex performance data, building attribution models, and formulating high-impact strategies based on unit economics.
• Experience in mobile apps, fintech, or gaming is highly preferred, with a strong grasp of user retention and monetization dynamics.
• Growth-obsessed strategist who thrives on unlocking massive scale and pioneering new avenues for user acquisition.
• Data-driven and accountable for delivering on aggressive growth targets.
• Agile operator capable of pivoting strategies quickly in fast-paced environments.

Skills

• Performance Marketing
• User Acquisition (UA)
• Lifetime Value (LTV)
• Paid Social (Meta, TikTok)
• Google Ads (Search, Display, App Campaigns, YouTube)
• Budget Management
• Channel Development
• Cross-Functional Collaboration
• Advanced Analytics
• Attribution Modeling
• Unit Economics
• Mobile Apps
• Fintech
• Gaming

Location

• Berlin

Work Type

• Onsite
• Full-time

Experience Level

• Senior-level (7+ years)

Salary/Compensations

• €80,000 - €120,000 per annum

Benefits

• Equity in Almedia
• Transport subsidy
• Breakfasts and lunches
• Language learning
• Urban Sports Club

About the Company

• Almedia is a fast-growing company aiming to become Germany's second bootstrapped unicorn, recognized as Europe’s #3 fastest-growing company in 2025 (FT1000).
• The company is building the future of marketing by rewarding users for engaging with advertisers' products, offering a new way to acquire users for major companies.
• Almedia has been profitable from day one and offers a modern, collaborative office space in central Berlin.

Equal Opportunity

• Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.