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About the Role

Lead publicity campaigns across Penguin Random House Children’s, driving cultural conversation, reaching readers, and boosting sales. This leadership role involves shaping publicity strategy and enhancing campaign excellence.

Responsibilities

• Lead divisional publicity campaigns across books, authors and brands.
• Oversee a large portfolio of simultaneous campaigns, ensuring excellent prioritisation and execution.
• Drive digital-first and audience-led thinking across the publicity team.
• Coach, support and develop publicists and managers across the department.
• Personally lead selected high-profile campaigns for major authors, illustrators and brands.
• Build and maintain excellent relationships with media, authors, agents and key stakeholders.
• Support issues and crisis management where required.
• Work collaboratively with Editorial, Marketing, Sales, Rights and Penguin Ventures to deliver integrated campaigns.

Requirements

• Significant senior publicity experience within the creative industries delivering successful integrated campaigns across multiple launches simultaneously.
• Experience managing or mentoring teams and developing high-performing publicists.
• Strong understanding of digital and social media, with experience delivering audience-first campaigns.
• Excellent campaign management and prioritisation skills across a complex portfolio.
• Strong PR instincts with a proven ability to identify compelling stories and media opportunities.
• Experience managing complex stakeholder relationships, including authors, agents and senior internal teams.
• Calm judgement and resilience under pressure, including experience navigating sensitive or high-profile situations.
• Strong communication and influencing skills with a collaborative leadership style.
• Strong media contacts across print, broadcast, digital and social platforms.
• Awareness of emerging media trends, creator culture and changing audience behaviours.
• Experience working within children’s publishing or with children’s, family or Young Adult audiences.
• Proven team management experience within publishing, media, entertainment or an agency environment.
• Experience contributing to crisis or reputational management.

Skills

• Publicity
• Campaign Management
• Digital Marketing
• Social Media
• Stakeholder Management
• Team Leadership
• Communication
• Influencing
• PR
• Media Relations
• Crisis Management

Location

• London

Work Type

• Hybrid

Experience Level

• Senior
• Director

Salary/Compensations

• Circa £75,000 annual salary dependent on how your skills and experience align to the role, plus bonus and benefits.

Benefits

• Bonus
• Benefits

About the Company

• We are the UK’s no.1 children’s publisher, home to Puffin and Ladybird, and some of the most recognised entertainment brands, authors and illustrators.
• The Publicity team delivers campaigns across a wide range of genres and audiences, combining traditional media expertise with digital-first thinking, integrated brand strategy and audience insight.

Equal Opportunity

• As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role and opt in on their application form.