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About the Role
Lead ambitious marketing campaigns primarily across our non-fiction list, and will also work on fiction titles, bringing creativity, strategic thinking and commercial expertise to campaigns for authors ranging from Dr Julie Smith and Owen O'Kane to Dame Judi Dench.
Responsibilities
- Lead the planning and delivery of integrated marketing campaigns across frontlist and bestselling backlist titles.
- Develop creative, audience-first marketing strategies informed by consumer insight, market trends and campaign performance.
- Manage marketing budgets, ensuring campaigns deliver against commercial objectives.
- Build strong relationships with authors, agents, publishers and external partners, acting as a trusted marketing lead.
- Identify partnership, influencer and brand opportunities that maximise campaign reach.
- Champion titles across the business, working collaboratively with Editorial, Publicity, Sales and Design.
Requirements
- Significant proven experience leading large-scale marketing campaigns within book publishing or closely related creative industries.
- Experience working with high-profile authors, talent or brands, and building trusted relationships with senior stakeholders.
- Experience managing marketing budgets and delivering commercially successful campaigns.
- Excellent communication, presentation and stakeholder management skills.
- Strong commercial awareness and an audience-first approach to marketing.
- Ability to manage multiple projects and priorities in a fast-paced environment.
- A collaborative approach, with the confidence to influence across teams.
- Experience working across both non-fiction and fiction titles
Skills
- Marketing campaigns
- Creative strategy
- Commercial expertise
- Consumer insight
- Market trends
- Budget management
- Stakeholder management
- Partnership identification
- Influencer marketing
- Brand opportunities
- Communication
- Presentation
- Commercial awareness
- Audience-first marketing
- Project management
- Prioritization
- Collaboration
- Influence
Location
- UK
Work Type
- Hybrid working
- Full-time
Experience Level
- Senior
Salary/Compensations
- c.£45,000 dependent on how your skills and experience align to the role, plus bonus and benefits.
Benefits
- Bonus
About the Company
- Penguin Michael Joseph publishes some of the world’s most popular and commercially successful authors and brands, including Jamie Oliver, Marian Keyes, Dr Julie Smith, Claire Douglas, SenLin Yu and Dawn French.
- We specialise in women’s fiction, crime and thriller, fantasy, romance, cookery, memoir and lifestyle books.
- Many of our authors are now, or soon will be, household names here in the UK and around the world.
- We seek out the very best authors in their field and bring their books to the widest possible audience.
- We take an author’s vision and turn it into a beautiful book people can’t help but talk about.
- In a crowded market, our books shine.
Equal Opportunity
- As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form.
- We encourage you to tell us about any reasonable adjustments you may need by emailing [email protected].
- Here at Penguin, we believe in the power of authenticity and human creativity. When you apply for a position, we want to encourage you to showcase your unique voice. Throughout our recruitment process, please share your own thoughts, experiences, and skills. This helps us get a true sense of who you are and what you might bring to our team.
- We celebrate creativity and diverse perspectives, so please be yourself! While we recognise AI tools can be helpful, we recommend using them thoughtfully to ensure your responses reflect you.