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About the Role
As Senior Shopper Strategy Manager, you will design and create shopper campaigns that the customer activation teams deploy. Your role is to focus on how consumers behave as shoppers and create conversion strategies to influence their purchasing decisions.
Responsibilities
- Planning and developing Lindt branded shopper activation in Grocery, Digital and Impulse customers to drive incremental, unmissable, equity building visibility & conversion to sales.
- Optimise shopper key visuals, distinctive assets and hierarchy of messaging across point of sale materials, product placements and digital marketing efforts.
- Lead on developing and central management of shopper overlays including prize promotions and other incentives.
- Ensure plans are based on insights into what influences purchasing decisions.
- Lead and work closely with Customer Marketing Managers and key retail media & shopper agencies to develop joint marketing initiatives.
- Responsible for measuring the effectiveness of campaigns and initiatives.
- Lead the ongoing development of brand led shopper campaigns in year.
- Work with brand marketing, category strategy, commercial & revenue growth team, and shopper & creative agencies to lead the development, design and deployment of brand activities.
- Responsible for the development and approval of temporary and/or permanent Point of Sale (POS) key visuals and playbook deployment.
- Lead the cascade of UK best practice and sourcing of new ideas, through developing relationships with other markets and Global Shopper Marketing.
- Presentation of shopper campaigns and activation plans to key internal and external stakeholders.
- Responsible for management of the creative and campaign management budget, including negotiation with agencies & suppliers.
- Lead the relationship with key shopper, creative and promotional compliance agencies.
- Responsible for review and analysis of all in store activity to deliver shopper marketing insights and solutions.
- Monitoring competitor activity and best-practice for activation and display and making recommendations.
- Lead year +3 plan development.
- Input into strategic direction of Lindt brands at appropriate forums.
- Deploy shopper insight in the most effective and efficient way of driving conversion in an omni-channel shopping environment.
Requirements
- Experienced in shopper roles in the UK Grocery Channel
- Experienced in local brand / product or shopper marketing
- Experienced in line management & people development
- Driven, high tenacity, resourceful with a focus on delivering results
- Demonstrate interpersonal and leadership skills, show strong potential to upwards influence
- A collaborator with the ability to network and establish strong relationships cross functionally and externally
- Compelling communicator and presenter who’s able to tailor dependent on audience
- Experienced in managing external media & design agency workloads and day to day relationships
- Capable in managing complex end to end projects
- Proficient in data analytics, insights as well as Excel and Powerpoint
Skills
- Shopper Strategy
- Customer Marketing
- Campaign Development
- Data Analytics
- Excel
- Powerpoint
- Interpersonal Skills
- Leadership Skills
- Communication
- Presentation Skills
- Agency Management
- Project Management
Location
- Richmond, London
Work Type
- Hybrid Working (60% office, 40% WFH)
Experience Level
- Senior
About the Company
- Lindt is a premium chocolate manufacturer established in 1845 operating in over 86 countries.
- Our purpose is to Enchant the World with Chocolate.
- We have around 400 team members in the UK.
- We are a Top 20 Great Place to Work.
- We are proud of our values-led culture and iconic market leading brands.
- We are one of the few bean-to-bar chocolate makers in the world.