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About the Role

Lead the vision, strategy, and performance of marketing across a prestigious UK venue portfolio, including iconic properties spanning sport, music, entertainment, and hospitality. Shape the growth trajectory of recognised venues, influencing audience engagement and connection with live events. Combine creativity, commercial acumen, and data-driven innovation to drive audience growth, maximise revenue, strengthen brands, and elevate the fan experience. Play a pivotal role in venue performance, commercial partnerships, business development, and client acquisition. Inspire high-performing teams, influence key stakeholders, and champion bold thinking to define the future of live entertainment and sport in the UK.

Responsibilities

• Lead and execute a bold UK marketing strategy that accelerates ticket sales, commercial revenue, and brand impact across a portfolio of world-class venues.
• Harness data, insight, and innovation to deliver measurable results, optimise marketing investment, and unlock new growth opportunities.
• Build, mentor, and empower a culture of accountability, creativity, and continuous improvement that delivers exceptional outcomes.
• Partner with venue leaders, promoters, commercial teams, and senior executives to align strategy, maximise opportunities, and drive business success.
• Leverage digital innovation, AI, personalisation, and customer intelligence to create market-leading campaigns and unforgettable fan and guest experiences.

Requirements

• Extensive senior marketing leadership experience within live entertainment, sport, hospitality, venues, or related sectors.
• Proven ability to lead high-performing teams across complex, multi-site operations.
• Strong track record of driving commercial growth, delivering ticket sales, revenue performance, and audience development through impactful marketing strategies.
• Expertise in digital, data, and customer-led marketing, with strong knowledge of CRM, automation, AI, personalisation, and performance optimisation.
• Exceptional stakeholder management and influencing skills, with the credibility to build trusted relationships across senior leadership teams, promoters, rights holders, clients, and commercial partners.
• A strategic, resilient, and commercially minded approach, with the agility to thrive in fast-paced, growing business environments.
• Embraces innovation to deliver exceptional fan and guest experiences.
• Existing network within the UK sports and entertainment sector (highly desirable).
• Multi-venue experience (highly desirable).
• Exposure to hospitality, F&B, ticketing, sponsorship, or venue bidding environments (highly desirable).
• Experience within major sports clubs, stadia, arenas, or entertainment venues (highly desirable).
• Knowledge of ticketing, pricing strategies, venue launches, audience development, and the UK promoter landscape (highly desirable).

Skills

• Marketing Strategy
• Commercial Acumen
• Data-Driven Innovation
• Audience Growth
• Revenue Maximisation
• Brand Strengthening
• Fan Experience Enhancement
• Team Leadership
• Stakeholder Influence
• Digital Marketing
• AI
• Personalisation
• Customer Intelligence
• CRM
• Automation
• Performance Optimisation
• Strategic Vision
• Commercial Partnerships
• Business Development
• Venue Performance
• Ticketing Strategies
• Pricing Strategies
• Venue Launches
• Audience Development
• UK Promoter Landscape

Location

• UK

Work Type

• Full-time

Experience Level

• Senior Leadership

Benefits

• Discounted tickets
• 25 days annual leave
• Life Assurance policy
• 5% Pension contribution
• Healthshield support for costs (dental, counselling, physio) for employee and children
• Employee Assistance Programme (EAP) via AXA Health for mental health support
• Eye care vouchers and contribution towards glasses
• Cycle to Work scheme
• Employee Referral Scheme

About the Company

• Legends Global is redefining excellence in sport, entertainment, and live events, providing end-to-end solutions from venue development and event programming to revenue strategy and hospitality.
• The organisation takes a 360-degree, data-driven approach across Partnerships, Hospitality, Merchandise, and Attractions, working with leading clients to deliver outstanding experiences.
• Committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration.
• Guided by values of Align, Scale, Connect, Team, and Win, creating a culture where everyone can thrive.
• Committed to leading the entertainment industry towards a greener, faster, and more innovative digital future.
• Aims to be an inclusive organisation, trusted and admired by colleagues, customers, and suppliers.

Equal Opportunity

• Committed to active inclusion, diversity, and equal opportunities.
• Welcomes discussions about flexible working arrangements.
• Provides reasonable adjustments at any stage of the recruitment process.
• Dedicated to providing a fair and transparent assessment process and will accommodate needs.