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About the Role

SSI is seeking a Brand and Marketing Lead to develop and deliver brand and marketing strategies, manage end-to-end marketing activity across multiple channels, and use insights to drive awareness, engagement, and growth for diverse, purpose-driven programs.

Responsibilities

• Develop and deliver brand and marketing strategies for assigned service areas that support SSI’s growth, engagement and stakeholder objectives.
• Lead integrated marketing campaigns across digital, advertising, email, social media, web and other owned channels.
• Create and manage compelling content that is audience-focused, brand-aligned and suitable for diverse communities.
• Conduct market research and use audience insights to inform campaign planning, targeting and messaging.
• Monitor, analyse and report on campaign performance, using data to optimise activity and improve outcomes.
• Partner with program teams and corporate functions to provide trusted marketing advice and ensure consistent messaging.
• Work with external agencies and suppliers to support high-quality, efficient and collaborative delivery.
• Manage marketing budgets and resources to maximise cost-efficiency and return on investment.

Requirements

• Tertiary qualifications in Communications, Marketing, Public Relations or a related discipline.
• At least five years’ experience in a marketing, brand or communications role.
• Strong experience developing and delivering marketing and communications campaigns that support growth, engagement or revenue outcomes.
• A strong understanding of brand strategy, marketing principles, communications planning and best practice.
• Excellent writing and verbal communication skills, with the ability to tailor messages for different audiences and channels.
• Experience creating content across a range of formats, including web, social media, email and video.
• Strong knowledge of digital marketing channels, including SEO, social media marketing, digital advertising and email marketing.
• Experience using campaign performance data, insights and analytics to improve marketing outcomes.
• Strong project management skills, including planning, budgeting, prioritisation and delivery.
• Excellent stakeholder relationship skills and a collaborative, solutions-focused working style.
• Confidence using digital marketing tools such as Meta Ads Manager, Google Ads Manager, Google Analytics and WordPress.
• Experience using design tools such as Canva, Adobe InDesign, Illustrator or Photoshop would be highly valued.
• Experience in culturally diverse and trauma-informed communications would be desirable.
• All employees will undergo a National Police Clearance and a Working with Children Check as a condition of employment.
• All staff who work on, support or manage Queensland child-related work must hold a Blue Card, even if they are not based in Queensland.

Skills

• Brand strategy
• Marketing principles
• Communications planning
• Digital marketing
• SEO
• Social media marketing
• Digital advertising
• Email marketing
• Content creation
• Campaign performance analysis
• Project management
• Budget management
• Stakeholder relationship management
• Meta Ads Manager
• Google Ads Manager
• Google Analytics
• WordPress
• Canva
• Adobe InDesign
• Illustrator
• Photoshop

Location

• Remote
• Hybrid

Work Type

• Full-time

Experience Level

• At least five years’ experience

Education Level

• Tertiary qualifications in Communications, Marketing, Public Relations or a related discipline

Benefits

• Salary packaging options to receive up to $15,900 of your salary tax-free
• Industry-leading hybrid and flexible working arrangements
• Access to in-house training and learning opportunities for professional development and growth
• The opportunity to work alongside professional and dedicated team members who want to make a difference in our communities
• The chance to use creative marketing strategies to support programs delivering meaningful outcomes for Australia’s diverse communities

About the Company

• Settlement Services International (SSI Group) is a community organisation and social business that supports newcomers and other Australians to achieve their full potential.
• We work with people from refugee and asylum-seeking backgrounds, culturally and linguistically diverse communities, people with disability, young people, children and families to build capacity, support inclusion and help people overcome inequality.
• Our work spans employment, multicultural foster care, community engagement, advocacy, disability support, international and government affairs, and thought leadership across the social services sector.
• At SSI, our values are social justice, diversity, compassion, respect, quality, ethics and innovation.
• We are committed to working in partnership with communities and stakeholders to create a more inclusive Australia.

Equal Opportunity

• SSI strives to be an inclusive workplace for all people.
• We recognise that we operate in a diverse community and welcome and encourage applications from all ages and genders, Aboriginal and Torres Strait Islander peoples, culturally and linguistically diverse groups, the LGBTIQ+ community, veterans, refugees and people with disability.
• SSI is a Disability Confident Recruiter, and our Talent Acquisition team can assist with alternative formats, adjustments to the recruitment process, including the application form, and information about workplace adjustments and support networks.