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About the Role

This role is vital in implementing world-class marketing initiatives to enhance the CBA brand, focusing on driving brand preference, creating demand-centric campaigns, and achieving NPS outcomes through impactful execution across paid media platforms. The ideal candidate will have a strong passion for platforms and customer-centric marketing, specializing in Paid Media.

Responsibilities

• Lead the tactical planning of digital-only Bronze briefs, defining objectives, KPIs, channel mix, budgets, pacing, and funnel sequencing.
• Develop audience and creative planning across paid social, paid search, display, and programmatic.
• Coordinate digital plan governance and handover, ensuring planning inputs are documented, media submissions are received and assigned, and budget/invoicing/pacing remain accurate.
• Define campaign objectives, KPIs, and target audience segments in alignment with brand and performance goals.
• Develop tactical digital media recommendations across paid social, paid search, display, and programmatic.
• Establish budget pacing parameters, flight dates, and funnel sequencing logic.
• Review digital planning recommendations against Joint Business Plan ambitions, platform opportunities, and agreed investment priorities.
• Build clear audience architecture across first-party data segments, platform-native audiences, and third-party data partners.
• Partner with media delivery, testing, marketing, and agency teams to ensure targeting recommendations are practical, compliant, and ready for implementation.
• Align creative assets and variants to audience segments, funnel stages, and placement specifications.
• Collaborate with internal stakeholders to ensure digital planning inputs are clearly documented, actionable, and aligned to campaign objectives, timelines, compliance requirements, and platform specifications.
• Support the development of Bronze brief planning documentation.
• Stay informed about the latest industry trends, platform updates, audience products, and emerging digital media opportunities.
• Manage the monthly internal invoicing process, ensuring budget accuracy, pacing monitoring, and portfolio-level reporting remain accurate.
• Demonstrate initiative and the ability to work independently to drive planning tasks to completion.

Requirements

• Demonstrated passion for Digital Media Planning, Strategy, Paid Media & Ad Tech
• Minimum 4 years’ Digital Planning & Strategy experience
• Deep understanding of the digital media ecosystem and media landscape in Australia.
• Experience/ Strong Knowledge across Paid Media platforms (SA360, DV360, CM360, Meta, LinkedIn, TikTok, Snapchat)
• Experience using analytics tools i.e. Google Analytics, Adobe Analytics
• Self-starter, fast learner who is detail-oriented and is a critical thinker
• Exceptional skills in campaign and coordination management
• Demonstrated analytical skills and highly proficient in Microsoft Excel
• Exceptional verbal and written communication skills.
• Exceptional at building internal and external relationships with the ability to work cross functionally across a wide range of stakeholders & agency partners.

Skills

• Digital Media Planning
• Digital Media Strategy
• Paid Media
• Ad Tech
• Digital Planning
• Digital Strategy
• Paid social
• Paid search
• Display advertising
• Programmatic advertising
• SA360
• DV360
• CM360
• Meta
• LinkedIn
• TikTok
• Snapchat
• Google Analytics
• Adobe Analytics
• Microsoft Excel
• Campaign management
• Coordination management
• Analytical skills
• Communication skills
• Relationship building
• Cross-functional collaboration

Location

• Australia

Work Type

• Hybrid
• Flexible working options

Experience Level

• Minimum 4 years’ Digital Planning & Strategy experience

Education Level

• Relevant tertiary qualifications (highly desirable)

Benefits

• Flexibility to balance where work is done with at least half their time each month connecting in office
• Changing start and finish times
• Part-time arrangements
• Job share

About the Company

• At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office.
• We're keen to support you with the next step in your career.

Equal Opportunity

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