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About the Role
Serve as a key contributor for global strategy and marketing of assigned product(s)/product lines, providing guidance and support on product development, market development, and collaborating with cross-functional partners globally. Lead product planning throughout the product development lifecycle and be the subject matter expert on your products.
Responsibilities
- Serve as the voice of the patient, clinician, and sales rep on development programs.
- Make recommendations and decisions supported by voice of customer and market data.
- Perform market research, competitive analysis, forecasting, and ROI for justification of features and improvements.
- Conduct qualitative and quantitative research that defines an insight-driven product roadmap.
- Develop and own customer requirements.
- Set growth vision for therapy area, identify unmet needs and new markets, advocate for solutions, build business cases, and secure organizational support for the roadmap.
- Contribute to annual global marketing plans by providing market segmentation, targeting, and positioning, and all aspects of the marketing mix.
- Lead global commercial launch planning and execution for new products and indications.
- Own portfolio lifecycle management including clinical data planning, inventory and pricing strategy, competitive planning, market expansion & exit assessments.
- Work closely with both US and international regional marketing teams.
- Offer leadership to R&D and support organizations throughout development cycle.
- Represent the business during product demonstrations, testing programs, advisory boards, and across various congresses and events.
- Travel may be required up to 15% of the time, domestic and international.
Requirements
- Bachelor's degree in science, business, marketing, or related field.
- At least 3 years of previous experience in medical device or related industry within marketing, sales, clinical, or engineering functions.
- Strong business acumen and analytical rigor, with the ability to translate data, market insights, and customer needs into strategic product decisions.
- Demonstrated experience using data-driven approaches to evaluate opportunities, prioritize investments, and measure business impact.
- Ability to synthesize complex information, challenge assumptions, and make sound decisions amid ambiguity and competing priorities.
- Proven track record of driving measurable business outcomes through structured problem solving and strategic thinking.
- Strong influence management skills—effectively collaborate with a diverse variety of geographies/cultures including Europe, Asia Pacific, Japan, Australia and Canada and functions including sales, marketing, R&D, manufacturing, regulatory and clinical affairs.
- Strong clinical marketing skills – effectively use clinical data to support and drive key marketing claims across a wide variety of geographies.
- Project management skills—ability to manage complex projects and programs.
- Ability to pull the appropriate level, functional, and geographic functions together to support initiatives.
- Self-motivated, team player with learning agility.
- Excellent written and verbal communication, and ability to adapt style and message to various audiences.
Skills
- Product development
- Market development
- Product planning
- Market research
- Competitive analysis
- Forecasting
- ROI analysis
- Customer requirements definition
- Marketing plans
- Market segmentation
- Targeting
- Positioning
- Marketing mix
- Commercial launch planning
- Portfolio lifecycle management
- Clinical data planning
- Inventory strategy
- Pricing strategy
- Competitive planning
- Market expansion assessment
- Market exit assessment
- R&D leadership
- Cost-benefit analysis
- Financial analysis
- Timeline impact analysis
- Product demonstrations
- Testing programs
- Advisory boards
- Congress and event representation
- Business acumen
- Analytical rigor
- Data-driven decision making
- Structured problem solving
- Strategic thinking
- Influence management
- Clinical marketing
- Project management
- Communication
Location
- Austin, TX
- Plano, TX
Work Type
- Onsite
Experience Level
- Associate
- 3+ years
Education Level
- Bachelor's degree
- Master of Business Administration or other advanced degree
Salary/Compensations
- $86,700.00 – $173,300.00
Benefits
- Free medical coverage in HIP PPO medical plan
- Excellent retirement savings plan with high employer contribution
- Tuition reimbursement
- Freedom 2 Save student debt program
- FreeU education benefit
About the Company
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
- Our 115,000 colleagues serve people in more than 160 countries.
- Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders.
- These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.
Equal Opportunity
- Abbott is an Equal Opportunity Employer, committed to employee diversity.