Senior Global Marketing Manager, LAA Management Franchise at Abbott | Austin, TX, US | Rezi

Senior Global Marketing Manager, LAA Management Franchise at Abbott

Senior Global Marketing Manager, LAA Management Franchise

Abbott · Austin, TX, US

1 months ago

Senior Global Marketing Manager, LAA Management Franchise

Abbott · Austin, TX, US

a month ago
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About the Role

Serve as the global commercial leader for Abbott's Left Atrial Appendage (LAA) Management portfolio and act as the Global Launch Lead for Amulet 360. Shape franchise strategy, drive global commercialization, and lead cross-functional teams to accelerate adoption, market penetration, and long-term growth.

Responsibilities

  • Lead development and execution of the global marketing strategy for Abbott's LAA Management franchise.
  • Drive sustainable growth by identifying opportunities to expand procedure adoption, increase market share, and accelerate revenue performance.
  • Serve as global LAA Management therapy and product expert, including market size, competitive dynamics, unmet customer needs, and product differentiation.
  • Own franchise performance by partnering with regional commercial teams to deliver against revenue, adoption, and market share objectives.
  • Operate with a general manager mindset, balancing short-term commercial performance with long-term franchise growth and portfolio development.
  • Serve as Global Launch Owner with end-to-end launch accountability for launch strategy, readiness, execution, and post-launch performance.
  • Develop value propositions, messaging frameworks, and go-to-market plans.
  • Establish launch success metrics and drive continuous optimization, including minimization of global distressed inventory for existing product portfolio.
  • Lead franchise lifecycle management initiatives.
  • Influence upstream product development through customer and market insights.
  • Drive business cases, forecast assumptions, and investment recommendations to maximize franchise growth and return on commercial investments.
  • Act as the single-threaded marketing leader for the global LAA Management franchise.
  • Influence and align cross-functional teams across marketing, sales, clinical, medical affairs, market access, R&D, and finance.
  • Build organizational capability and establish scalable processes to support future franchise growth and team expansion.

Requirements

  • Bachelor’s degree required; MBA preferred.
  • 5+ years’ experience in product marketing, product management, or upstream marketing.
  • Medical device experience required; cardiovascular or electrophysiology preferred.
  • Demonstrated track record of driving commercial performance, franchise growth, and successful product launches.
  • Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization.
  • Experience supporting global product launches.

Location

  • Austin, TX
  • Plymouth, MN

Work Type

  • Onsite

Experience Level

  • Senior

Education Level

  • Bachelor's degree
  • MBA preferred

Salary/Compensations

  • $113,300.00 – $226,700.00

Benefits

  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with a high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit
  • Health and wellness benefits

About the Company

  • Abbott is a global healthcare leader that helps people live more fully at all stages of life.
  • Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
  • Our 115,000 colleagues serve people in more than 160 countries.
  • Abbott's Electrophysiology business is dedicated to restoring health and improving quality of life through innovative, device‑based solutions for patients with complex cardiac conditions.
  • Abbott is recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
  • Abbott is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

Equal Opportunity

  • Abbott is an Equal Opportunity Employer, committed to employee diversity.
  • Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.