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About the Role

This role supports brand strategy and paid media execution for an iconic premium credit card portfolio, driving measurable impact on brand and business. The Sr. Associate will execute breakthrough paid media campaigns, working with internal teams and external agencies to deliver innovative, culturally relevant work across paid and owned channels.

Responsibilities

• Support paid creative strategy and development from concept to execution.
• Manage creative asset execution from brief development and concepting through creative testing, production, and trafficking.
• Support visual identity rollout across campaigns.
• Partner with media planning teams on channel strategy, including channel mix, audience targeting, and investment allocation.
• Manage full-funnel paid media requests and ad hoc campaign requests.
• Support relationships with external business/brand partners.
• Build strong working relationships across brand, media, sports & entertainment, and talent & content teams.
• Maintain a strong understanding of the competitive card space, particularly premium travel, with fluency in music, fashion, lifestyle, and sports culture.
• Operate effectively in a highly matrixed organization, managing multiple concurrent projects with different timelines and budgets.

Requirements

• Bachelor's degree required.
• 4–8 years of relevant experience in Brand, Advertising, Media, or related disciplines.
• Demonstrated track record supporting integrated marketing campaigns.
• Agency experience strongly preferred.
• Experience in Lifestyle marketing (travel, sports, fashion, etc.).
• Proven experience working at an agency or partnering directly with agencies.
• Proven self-starter with the ability to translate marketing plans into well-executed, high-impact campaigns.
• Strong project management skills, with the ability to manage multiple initiatives simultaneously and drive execution against tight timelines.
• Experience supporting end-to-end creative production processes.
• Proficient in trafficking creative assets across a range of paid channels.
• Solid financial acumen, including experience supporting budget management and investment tracking.
• Demonstrated ability to identify innovative opportunities and apply fresh thinking to creative strategy, media planning, and campaign execution.
• Strong collaboration skills, with the ability to navigate diverse stakeholders and competing priorities in a fast-paced environment.
• Familiarity with cultural relevance in the premium travel space, as well as music, fashion, lifestyle, and sports.
• Adaptability to shifting priorities and responsibilities.
• Ability to balance attention to detail with the pace and volume of a high-output marketing team.
• Willingness to travel up to 20%, including occasional nights or weekends for production shoots.
• Exposure to AI tools in a marketing context is a plus.

Skills

• Brand strategy
• Paid media execution
• Creative development
• Campaign execution
• Project management
• Creative production
• Budget management
• Collaboration
• Cultural relevance
• Media planning
• Talent partnerships
• Production
• Trafficking creative assets

Location

• New York, NY

Work Type

• On-site
• Contract
• Full-time

Experience Level

• 4-8 years

Education Level

• Bachelor's degree

Salary/Compensations

• $70/hr

Benefits

• 6 months contract with option to extend

About the Company

• Client: Confidential Fortune 100 financial services company
• We Are Rosie provides strategic consulting and talent solutions for the marketing industry.
• We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale.
• Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers.
• Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

Equal Opportunity

• We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.