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About the Role

The Head of Marketing – ANZ is responsible for defining and delivering the end-to-end marketing growth agenda across Australia and New Zealand. This role leads the development of operator-centric strategies, brand and portfolio growth, digital transformation, and demand generation, ensuring UFS wins in an increasingly competitive and fast-evolving foodservice market. The role sits on the ANZ Leadership Team and is accountable for building a high-performing, future-fit marketing organisation, driving sustainable growth through insight-led innovation, market leading communication and trade activation as well as driving for data-driven decision making across the team.

Responsibilities

Define and lead the ANZ marketing strategy aligned to UFS global and regional priorities
Own marketing inputs into Integrated Business Planning (IBP) and deliver against financial targets
Identify and unlock new growth spaces, segments and channels
Translate global strategy into locally relevant execution plans
Lead the end-to-end portfolio strategy across core and growth segments
Drive insight-led innovation pipelines and ensure strong funnel sufficiency to fuel growth
Deliver best-in-class brand campaigns that increase penetration, reach, share and deliver against innovation business objectives
Develop and execute integrated demand generation strategies across all operator touchpoints
Lead customer marketing and channel strategy across key segments
Ensure seamless end-to-end operator journeys across physical and digital touchpoints
Commercialise the Future Menus platform in ANZ
Own the digital marketing and eCommerce agenda across ANZ
Lead development and execution of digital strategy, ensuring learnings and improvements are adopted to drive results
Ensure always-on strategy delivers chef centric content that converts
Leverage market, operator, and customer insights to inform strategy and decision-making
Champion the use of data and analytics to drive commercial outcomes and prioritisation across the ANZ team
Build strong category growth frameworks and support CD to represent these externally
Lead, coach and develop a high-performing marketing team across ANZ
Build capabilities in digital, data, innovation, and commercial marketing
Foster a culture of accountability, agility and continuous improvement
Drive strong engagement and organisational health

Requirements

Significant experience in senior marketing leadership role, ideally in FMCG or foodservice
Proven track record in driving growth through brand, portfolio and innovation strategy
Strong expertise in digital marketing, data analytics, and demand generation
Ability to translate insights into commercial outcomes
Experience operating in complex, matrix organisations with global/local interfaces
Strong leadership and stakeholder influencing skills

Skills

Digital marketing
Data analytics
Demand generation
Brand strategy
Portfolio strategy
Innovation strategy
Leadership
Stakeholder influencing

Location

Sydney, Australia

Work Type

Full-time

Experience Level

Senior marketing leadership

Benefits

Amazing discounts on external company products
Attractive employee referral reward program

About the Company

Unilever Food Solutions (UFS) is a global leader in the foodservice industry, operating in over 76 countries with a clear ambition to serve 5 million operators by 2030 through superior products, insights and solutions.
The core of Unilever’s culture is captured as Human, Purposeful, Accountable.
You will be joining a dynamic, flexible, and inspiring work environment that truly cares about your wellbeing, values what you do and celebrates your success.
This is your opportunity to be part of a purpose-led business and a global community where you can progress your career both locally and internationally.
This is a great opportunity to work within an iconic and global organization.
We have gained our reputation as one of the world's most admired employers by providing an environment where individuals can achieve their goals, both professionally and personally.

Equal Opportunity

Unilever is an organization committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.
This means we encourage people with all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and people with disabilities.
At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you!
We encourage you to advise us at the time of your application if you require any reasonable adjustment so that we can support you through your recruitment journey.