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About the Role

The Head of Off-Platform Monetisation will shape and elevate how Nine Publishing’s iconic newsroom brands reach, engage, and monetise audiences across third-party platforms. This role blends strong commercial acumen with data-driven insights to develop unified distribution strategies across social media, podcasts, and video that drive revenue while protecting and growing our core subscription base. You will collaborate closely with editorial, sales, and strategy teams to champion operational efficiency and maximise the commercial potential of our content.

Responsibilities

Develop and deliver a unified, data-driven distribution strategy across social media, podcasts, and video tailored to distinct publishing brands.
Identify and capitalise on high-value monetisation opportunities across off-platform channels in partnership with editorial and sales teams.
Implement process and workflow improvements to make social content production and distribution more efficient across newsrooms.
Ensure all off-platform initiatives complement, protect, and drive audience growth back to core paywalled product suite.
Track, report, and evaluate metrics to build business cases, refine strategies, and improve overall ROI.
Work closely with the broader Strategy & Business team and internal stakeholders to ensure seamless project delivery and alignment with group goals.

Requirements

Demonstrated success in leading off-platform distribution and monetisation strategies in a media or digital environment.
Expertise in partnering with sales and editorial teams to generate revenue while maintaining a deep understanding of paywall and subscription models.
Exceptional data analysis skills with a proven track record of converting audience metrics into actionable strategic growth.
Demonstrated ability to optimise content production processes to increase efficiency across matrixed teams.
Excellent communication and collaboration skills to align diverse, cross-functional teams and drive complex initiatives forward.
A proactive approach to adopting emerging technology, new media formats, and evolving distribution trends.
Must already have the right to lawfully work and live in Australia.

Skills

Commercial acumen
Data-driven insights
Distribution strategies
Social media
Podcasts
Video
Audience engagement
Monetisation
Subscription models
Data analysis
Content production optimisation
Communication
Collaboration
Emerging technology adoption

Location

Australia

Work Type

Contract
Flexible hours
Hybrid work
Part-time arrangements

Experience Level

Head of

Benefits

18 weeks paid parental leave with no distinction between primary and secondary carers
Access to 'Employee Exclusives' program
Digital newspaper subscription to our mastheads
Annual gift voucher for Stan subscription

About the Company

Nine is Australia’s largest locally owned media company.
Working at Nine, you’ll have access to a unique range of experiences and opportunities, helping drive the success of the country’s most trusted television, radio, digital and publishing brands.
Our content reaches almost every Australian - meaning what we do has real impact. We bring people together, celebrate the big moments, and capture the everyday ones.
Some of our most beloved brands have been part of Australian life for generations, and others - new on the scene - have already found their place firmly in our lives.
We’re evolving and we need people like you to bring new ideas, innovate and make your mark.
Part of Nine Publishing, you will join the home of Australia’s premier news mastheads, including The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, and WAtoday.

Equal Opportunity

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.
We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives.
Should you require any adjustments to the recruitment process, please advise us when you apply.