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About the Role

This role involves managing and driving strategy expertise within the Australian market, connecting brands and consumers with a unique Aussie context. You will implement end-to-end customer experience strategies, leverage qualitative and quantitative research, and develop solutions from brand strategy to tactical social, content, tone of voice, and influencer strategies relevant to Australia.

Responsibilities

• Build Bridges: Connect brands and consumers, with a unique Aussie context.
• Implement Strategies: Drive end-to-end customer experience, including local research, auditing, understanding Aussie consumer behaviors, and pulling trends into cohesive, clear strategies.
• Bring Worlds to Life: Use qualitative, cultural mining, and quantitative research to inform strategic approaches tailored for Australia.
• Segment Audiences: Develop distinct, differentiated segments connected to strategic decisions and creative ways-in for the Australian market.
• Develop Solutions: From brand strategy to tactical social, content, tone of voice, and influencer strategies relevant to Australia.
• Uncover Insights: Offer out-of-the-box data perspectives to find opportunities, not just reflections.
• Craft Content: Support teams in creating killer social content, outreach, caption banks, and trend-jacking posts with local flair.
• Leverage Tools: Utilize VaynerMedia tools, research, and platforms for content audits and holistic success measurement.
• Deck Dynamo: Craft presentations that clearly detail ideas and insights, and sell!
• Grasp Technicals: Apply ample agency and content creation experience to understand content creation and the digital consumer journey for end-to-end campaigns.
• Master Fundamentals: Possess a deep understanding of brand and marketing.
• Champion Clarity: Be vocal and inventive, breaking down complex tasks and creating clarity.

Requirements

• Five plus years living in the depths of social trends and across the digital space.
• Familiarity with the Australian landscape.
• Have 5+ years as a strategist in a creative advertising agency, with at least 2 years specifically in the Australian market.
• Are a self-starter who delivers work independently with pace, energy, and drive.
• Love to lead collaborative sessions with clients and internal teams.
• Are a master of managing multiple timelines and competing deadlines without breaking a sweat.
• Are always on the lookout for new ideas and ways to innovate.

Skills

• Social media trends
• Memes
• TikToks
• Influencer marketing
• Community management
• Brand strategy
• Social strategy
• Content strategy
• Tone of voice strategy
• Influencer strategy
• Qualitative research
• Quantitative research
• Cultural mining
• Data analysis
• Presentation skills
• Content creation
• Digital consumer journey
• Marketing fundamentals

Location

• Sydney

Work Type

• Full-time

Experience Level

• 5+ years

About the Company

• VaynerX is a family of companies building brands for the now.
• Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.
• VaynerMedia is a global integrated creative and media agency, built for today's consumers.
• As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results.
• Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide.
• ChukMedia is a VaynerX agency built to help enterprise brands move at the speed of culture.
• Tamara Group is built to drive growth and disruption through the power of attention and cultural relevance.
• VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions.
• Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising.
• Our entrepreneurship DNA runs deep.
• We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft.
• Our environment (and pace) feels much more like a start-up than most agencies you might be used to.