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About the Role
This role focuses on developing social-first creative concepts for paid advertising campaigns, translating operational insights into engaging content that resonates with customers. You will own the entire creative process from ideation to final ad production, ensuring ideas are executed effectively and accurately.
Responsibilities
- Develop social-first ad concepts and hooks that capture attention within the first few seconds.
- Transform dry, operational insights into relatable, humorous, or entertaining video content.
- Produce creative assets, including writing, filming with a phone, editing, or directing freelancers or AI tools.
- Write clear briefs for creators, editors, or AI tools to ensure faithful execution of ideas.
- Test content variations and use audience response data to inform future creative decisions.
- Ensure all finished ads are accurate, clear, and relevant to the target audience.
Requirements
- Demonstrated experience with short-form video and social content, evidenced by a portfolio (side projects, personal accounts, freelance, or professional work).
- An instinct for creating compelling hooks that maintain viewer engagement.
- Clear writing skills sufficient for briefing creative ideas to others.
- Comfort with hands-on involvement in creative production without needing to be an expert in every aspect.
- Active use of AI tools in creative work, with the ability to articulate their application.
- Good spoken and written English.
- Focus on instinct and taste over specific years of experience.
Skills
- Short-form video creation
- Social content creation
- Concept development
- Creative writing
- Video editing
- AI tool utilization
- Brief writing
- Content testing
- Audience engagement
Location
- Remote (LATAM)
Work Type
- Part-time
- Full-time
- Remote
Experience Level
- Not specified
Education Level
- Not specified
Salary/Compensations
- $1,500 to $2,500 USD/month (full-time)
- $9 to $14 USD/hour (part-time)
Benefits
- Up to 20 days paid time off per year (prorated for part-time)
- Real creative ownership with fast turnaround times
About the Company
- A software company specializing in property inspection and reporting tools.
- Over ten years of profitable, self-funded operation.
- Tens of thousands of users capturing over 100 million inspection photos.
- Expanding into paid social marketing.