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About the Role

The Senior Director will own experiential strategy and activation for a partnership marketing client in the prediction market category, translating the client’s partnership portfolio into breakthrough live experiences that build brand and drive measurable business growth. This role leads the experiential discipline for the account, setting the activation vision, shaping the annual experiential plan, and directing cross-functional teams from concept through execution and measurement.

Responsibilities

Define the experiential strategy and annual activation roadmap across the client’s partnership portfolio, ensuring every program supports brand and business objectives.
Conceive, develop, and sell in signature experiential platforms that build the client’s brand and create renewable, ownable moments.
Collaborate with the larger activation team on planning, budget development, creative, content, and on-site management.
Serve as senior client counsel, ensuring superior strategic thinking, service, and communication, and that programs, budgets, schedules, and documentation stay on track.
Direct the use of the client’s partnership assets within experiential programs and manage the client-property approvals process.
Lead measurement for all experiential work, defining success metrics, managing tracking and recap materials, and translating results into ROI narratives and optimization recommendations.
Mentor and develop account and activation staff, setting the standard for on-site professionalism, client service, and craft.

Requirements

10+ years of prior experiential experience required.
Demonstrated experience leading experiential marketing, event marketing, brand activation, or integrated agency programs.
Strong client-service and relationship-management skills, with the ability to serve as a credible senior strategic partner.
Proven ability to manage multiple complex projects, teams, budgets, and timelines in a deadline-driven environment.
Experience overseeing program financials, including estimates, invoices, budget tracking, and reconciliations.
Exceptional communication, presentation, organizational, and problem-solving skills.
Leadership experience with a commitment to mentoring and developing team members.
A strategic, detail-oriented, collaborative mindset with a passion for producing outstanding live brand experiences.

Location

New York, NY

Work Type

Hybrid

Experience Level

Senior Director
10+ years

Salary/Compensations

$150-170k annually

About the Company

Allied Sports is an equal opportunity employer.

Equal Opportunity

Allied Sports is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.