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About the Role
ShipperHQ is seeking an experienced B2B SaaS marketer to lead demand generation efforts and drive qualified pipeline growth. This role involves building, optimizing, and scaling campaigns in a fast-paced environment, utilizing analytics to maximize performance and ROI across various marketing channels.
Responsibilities
- Work with a cross-functional team (Product, Sales, CS, Partnerships) to establish growth strategies that support ShipperHQ’s revenue goals
- Develop the overall demand generation strategy to fill the sales funnel most cost-effectively
- Manage marketing ad budget and prioritize spending to maximize qualified leads
- Create and execute demand-generation plans that deliver significant volumes of qualified leads, leveraging SEO, AEO, email marketing, paid ads, partner marketing, and new marketing channels
- Create automated programs to nurture existing web traffic
- Rigorously measure the lead and customer acquisition cost for each marketing channel and adjust spending to maximize ROI
- Maximize website conversion rate through A/B testing of changes to website structure, design, and content
- Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
Requirements
- 5+ years of experience in demand and lead generation marketing, with a strong focus on B2B SaaS.
- Proven experience developing and executing multi-channel marketing campaigns, across SEO, AEO, email marketing, paid ads, partner marketing, and events
- Expertise with marketing automation and technology platforms (e.g. HubSpot, ad platforms, Google Analytics, Zapier, 6sense, Clay, or similar tools)
- Understand how to leverage AI agents and AI skills to optimize demand gen programs
- Analytical, data-driven mindset with experience measuring campaign performance and optimizing results
- Comfortable working in a fast-paced, high-growth environment
- Self-starter who takes initiative, solves problems proactively, and enjoys learning new tools and technologies.
- Ability to collaborate effectively across teams and build strong working relationships.
- Excellent interpersonal, communication, and time management skills with the ability to meet deadlines under pressure.
Skills
- Demand Generation Marketing
- B2B SaaS Marketing
- SEO
- AEO
- Email Marketing
- Paid Ads
- Partner Marketing
- Marketing Automation
- HubSpot
- Google Analytics
- Zapier
- 6sense
- Clay
- AI Agents
- AI Skills
- Data Analysis
- Campaign Performance Measurement
- ROI Optimization
- Website Conversion Rate Optimization
- A/B Testing
- Interpersonal Skills
- Communication Skills
- Time Management
Location
- Austin, TX
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- Compensation is based on experience
Benefits
- 22 days of PTO plus public holidays
- 401k Match
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Maternity Leave
- Paternity Leave
About the Company
- ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better shipping and checkout experiences.
- Founded in 2009, ShipperHQ powers shipping logic and checkout optimization for 6,000+ brands, from DTC disruptors to enterprise retailers, in 150+ countries.
- Based in Austin with a global team, ShipperHQ is a fast-moving, product-led company shaping the future of e-commerce logistics.