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About the Role

The Senior Manager, Brand Analytics will partner with Brand and Marketing teams to translate data into actionable insights that drive business performance, focusing on marketing effectiveness and strategic decision-making.

Responsibilities

• Analyze brand and marketing performance data to identify trends, opportunities, and risks, providing actionable recommendations.
• Own the end-to-end flow from analysis to insight, recommendation, and measurable business impact.
• Serve as the strategic insights partner to brand and marketing leadership, delivering a holistic view of brand performance and consumer engagement.
• Evaluate marketing effectiveness across channels through advanced analytics, experimentation, and performance modeling.
• Lead defined components of strategic initiatives, ensuring outputs translate into action and business results.
• Ensure accuracy, clarity, and usability of analytics outputs across stakeholders and markets.
• Build strong cross-functional relationships with Marketing, Merchandising, Digital, Finance, and Creative teams.
• Engage stakeholders with data-backed points of view to influence strategy and decisions.
• Support the scaling of insight-driven decision-making by identifying repeatable use cases and frameworks.

Requirements

• 7–9 years of experience in brand analytics, marketing analytics, consumer insights, or related fields.
• Experience in luxury, retail, fashion, or consumer brands is preferred.
• Strong working knowledge of marketing measurement methodologies, including MMM, MTA, experimentation frameworks, brand health tracking, and digital analytics.
• Proven ability to translate complex data into clear, actionable insights and recommendations.
• Growing exposure to presenting to senior stakeholders.
• Proficiency with analytics and visualization tools (e.g., Tableau, Power BI).
• Familiarity with modern data environments (SQL required; Python/R a plus).
• Ability to work effectively within existing data infrastructure.
• Strong communication and stakeholder management skills.
• Ability to collaborate cross-functionally and influence decision-making.
• Demonstrated ability to prioritize and balance detail with business impact.
• Mindset focused on connecting analytics work to tangible outcomes.
• Mindset of curiosity, rigour, agility, and continuous learning.
• Clear progression toward strategic thinking and broader business understanding.

Skills

• Brand Analytics
• Marketing Analytics
• Consumer Insights
• Marketing Measurement Methodologies
• MMM
• MTA
• Experimentation Frameworks
• Brand Health Tracking
• Digital Analytics
• Tableau
• Power BI
• SQL
• Python
• R
• Communication
• Stakeholder Management
• Cross-functional Collaboration
• Strategic Thinking

Experience Level

• Senior

About the Company

• Tapestry embraces the exploration of individuality and invests in helping employees grow personally and professionally.
• Employees have the freedom to express themselves and run with their best ideas across Coach and Kate Spade New York.
• The company shares a profound belief in both individual and collective potential.

Equal Opportunity

• Tapestry is an equal opportunity and affirmative action employer.
• All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position.
• Decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.