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About the Role

Dank By Definition is seeking energetic, outgoing, and reliable Brand Ambassadors to represent our products at various events throughout New York State. This flexible, part-time position is ideal for individuals who enjoy engaging with customers, building relationships, and creating memorable brand experiences.

Responsibilities

• Represent Dank By Definition professionally at dispensaries, vendor days, pop-ups, festivals, trade shows, and special events.
• Maintain a positive, knowledgeable, and professional image while representing the company.
• Communicate the Dank By Definition story, values, and product offerings to consumers and retail partners.
• Engage with customers and event attendees in a friendly and approachable manner.
• Educate consumers about products, strains, formats, and brand offerings while remaining compliant with New York State regulations.
• Answer customer questions and provide product recommendations based on customer needs and interests.
• Support dispensary partners by helping increase product awareness and sales during scheduled events.
• Build positive relationships with budtenders, managers, and dispensary staff.
• Assist in educating retail teams on product knowledge and brand messaging.
• Encourage customer purchases through effective product education and brand advocacy.
• Arrive on time and prepared for scheduled events and activations.
• Set up and break down promotional displays, signage, and event materials.
• Maintain a clean, organized, and welcoming event space throughout activations.
• Distribute approved marketing materials, promotional items, and educational resources.
• Capture photos and videos from events and activations for use on social media.
• Create and share approved content that highlights the brand, products, and event experiences.
• Encourage customer engagement with the brand through social media, loyalty programs, and other approved marketing initiatives.
• Gather customer feedback and share insights with management.

Requirements

• Must be 21 years of age or older.
• Reliable transportation and willingness to travel throughout New York State as needed.
• Strong communication and interpersonal skills.
• Friendly, outgoing, and comfortable speaking with large groups and individual customers.
• Ability to work evenings, weekends, and occasional holidays.
• Ability to stand for extended periods during events.
• Ability to lift and carry promotional materials and event supplies up to 25 pounds.
• Ability to work both indoor and outdoor events.

Skills

• Customer service
• Hospitality
• Retail
• Events
• Promotions
• Nightlife
• Brand ambassadorship
• Cannabis knowledge
• Social media content creation

Location

• New York State

Work Type

• Part-Time
• Event-based scheduling

Experience Level

• Previous experience in customer service, hospitality, retail, events, promotions, nightlife, brand ambassadorship, or cannabis is preferred but not required.

Salary/Compensations

• Competitive salary

Benefits

• Company parties
• Competitive salary
• Opportunity for advancement
• Training & development
• Flexible, event-based scheduling
• Paid training and product education
• Fun, energetic work environment
• Networking opportunities throughout the cannabis community
• Growth opportunities as Dank By Definition expands

About the Company

• Dank By Definition is an exciting New York cannabis brand.

Equal Opportunity

• Dank By Definition is an equal opportunity employer committed to creating an inclusive and diverse workplace.