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About the Role
The Strategy Director helps to represent the consumer, brand, and business. You’ll have the opportunity to contribute across a diverse array of strategic areas, including delivering research, insights, strategic grounding, and creative development. This role works closely with the agency's strategic lead and will be a significant support partner in developing the vision of the department’s practice.
Responsibilities
- Develop strategic initiatives towards inspired solutions.
- Dig into a client’s business, understanding category and cultural trends, and providing insight into the competitive landscape.
- Develop positioning, platform, and messaging strategies.
- Synthesize and distill data, research, and cultural trends into inspiring and unexpected creative briefs.
- Deliver insights that raise the bar for the creative work and unlock unexpected creative solutions.
- Support the development of research deliverables.
- Conduct online research and attend research interviews.
- Contribute learning and insights based on research.
- Use qualitative and quantitative research as the basis for client deliverables.
- Analyze qualitative and quantitative data, such as audience segmentation, competitive research, and market data, and translate that information into insights and strategies.
- Build out aspects of the strategy work.
- Establish templates that teams can reuse for efficiency.
- Contribute to intellectual products for the agency.
- Lead the development of smaller-scale Brand Strategy deliverables with oversight and guidance.
Requirements
- Bachelors required, preferably in a social / human-oriented field (e.g., Sociology, Psychology, Anthropology, etc.) or communication/marketing (e.g., Integrated Marketing, Brand Planning, etc.).
- Work experience of 6 to 8 years in marketing, either in creative agency or market research, working in a strategic insights function.
- Experience outside of marketing and advertising that provides value, expertise, and fresh perspective to the Agency is desirable.
- Excellent communication and writing skills.
- Digital “fluency” is expected, given the speed of changes in communication.
- Familiarity with the latest trends and development in social media and interactive.
- Able to thrive in an entrepreneurial culture where creativity and data are both highly valued.
Skills
- Brand Identity & Strategy
- Comms Planning
- Creative Concept through Development
- Account Leadership
- Multicultural
- Audio/Podcasts
- Miro
- Mural
- Jamboard
- MRI/Simmons
- Netbase
- Helixa
- Statista
- You.gov
- Kantar
- Segments
- Personas
- Journey Maps
- Value Proposition
- Positioning
- Benefit Ladders
- Brand Core outputs
- Strategy Foundation development
- Creative Briefs
- Brand Foundations
- Brand Identity Models
- Cultural Narratives
- Communication mapping
- Measurement plans
- Social media trends
- Interactive trends
Location
- New York
Work Type
- Full-time
Experience Level
- 6 to 8 years
Education Level
- Bachelors
- Master’s degree or higher is desirable
Salary/Compensations
- $2,692.00 to $3,173.00 a week
About the Company
- ONE (formerly 305WW) is Horizon Media’s full-service creative agency, named Best Small Agency of the Year (MUSE) three times in a row.
- The agency’s mission is to elevate brands from short-lived fame to long-lasting impact by going to culture first to find one meaning.
- ONE full-service offering spans Brand Identity & Strategy, Comms Planning, Creative Concept through Development, and Account Leadership.
- Additional specialized areas of expertise include Multicultural and Audio/Podcasts.
- The agency has a growing roster of iconic brands from Materne North America, United Health Care, Blue Triton Brands, Sleep Number Corporation, and Kohl’s, among others.
Equal Opportunity
- Horizon Media is proud to be an equal opportunity workplace.
- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.