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About the Role
Horizon Commerce is seeking an Associate Director, Conversion Rate Optimization to manage client engagements within the Experience Optimization practice. This role involves strategic execution, team development, and supporting business development efforts to drive client success in conversion rate optimization, landing page optimization, and digital experience optimization programs.
Responsibilities
- Collaborate with team members to identify client needs, define deliverables, and develop a delivery plan for successful experience optimization engagements.
- Ensure timely and high-quality delivery of client-specific CRO related engagements.
- Communicate engagement needs and status with internal teams and clients, including status reports and escalations.
- Lead the presentation of experience optimization deliverables to clients for review and approval.
- Analyze client's owned media and digital experiences against best practices, competitor practices, data-driven insights, customer research, and past test results.
- Identify and prioritize opportunities to improve conversion and other business goals using proven business techniques.
- Gather information on best practices, competitors, benchmarks, and customer needs to support opportunity identification and prioritization.
- Determine and describe gaps and requirements for executing opportunities to improve conversion, collaborating with cross-functional teams.
- Develop and communicate recommendations for clients in PowerPoint or Word.
- Develop a roadmap for the execution of solutions over a period of time.
- Lead meetings with client teams, partners, and vendors to gather information and plan solutions.
- Utilize A/B testing tools and other necessary platforms to support solution delivery.
- Lead the effective delivery of optimized experience creative work in collaboration with creative teams, account teams, vendors, and clients.
- Assess and work with the Analytics group to measure the impact of delivered solutions and identify further optimization opportunities.
- Identify, troubleshoot, or escalate issues that emerge during the engagement to ensure effective delivery.
- Establish expertise as a CRO expert and valued partner with clients and internal teams.
- Support SME teams in building strategy and execution capabilities, including proprietary tools, methodologies, and processes.
- Define and develop new Experience Optimization delivery capabilities.
- Contribute to establishing and building relationships or partnerships with relevant external eCommerce service partners.
- Support Horizon Commerce’s evolving vision by contributing to new offerings, processes, and collateral.
- Support knowledge creation and management to enhance delivery capabilities.
- Participate in team meetings, events, and initiatives to foster communication, collaboration, and culture.
- Demonstrate thought leadership by supporting the development of branded content and intellectual property.
- Mentor and develop junior team members to achieve their career growth goals.
- Actively seek knowledge expansion on new processes and tools.
- Represent Horizon Commerce as an SME in business development opportunities to qualify leads and understand client needs.
- Help develop pitch presentations or proposals and contribute to deliverable definitions.
- Create collateral to improve and convert Experience Optimization opportunities.
- Collaborate with Horizon Media teams to provide Horizon Commerce deliverables for broader agency pitches.
Requirements
- 5-8 years experience in experience optimization including CRO and LPO, ideally agency-side.
- 1+ years of team management experience.
- Hands-on expertise working within one or more of the following optimization & testing tools: Adobe Target, Optimizely, VWO.
- Experience working across verticals, with eCommerce preferred.
- Competency in manipulating and analyzing business data in platforms like Excel and Google Analytics or similar Analytics tools.
- Expertise in eCommerce and Digital Marketing technology, including optimization, personalization, HTML, data feeds, tagging, tracking, and content management systems.
- Experience within a mid-sized or larger Agency or Consultancy.
- Excellent internal collaboration skills, ideally in a matrixed or cross-functional team setup.
- Strong communication and presentation skills, able to distill complex ideas into easy to understand concepts for C-level audiences.
- Comfortable in a startup environment: hard working, resourceful, flexible, resilient, positive, comfortable with imperfect information, uncertainty, and rapid change.
Skills
- Conversion Rate Optimization (CRO)
- Landing Page Optimization (LPO)
- Digital experience optimization
- A/B testing
- Web analytics
- Business intelligence
- Jira
- Monday
- Microsoft Teams
- Excel
- PowerPoint
- Adobe Target
- Optimizely
- VWO
- Google Analytics
- eCommerce platforms
- Marketplaces
- Analytics solutions
- Google Suites
- AMZ
- Adobe
- Big Commerce
- Shopify
- Salesforce
Location
- Remote
Work Type
- Full-time
Experience Level
- Associate Director
- 5-8 years experience
- 1+ years team management experience
Education Level
- Certification and/or experience additionally with eCommerce platforms, marketplaces, and analytics solutions highly desirable and will be expected on training agenda
Salary/Compensations
- $130,000.00 to $150,160.00 a year
About the Company
- Horizon Commerce is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth.
- Opened in February 2020, born in the midst of a transformation in Retail and eCommerce.
- Partnering with leading brands to fuel commerce.
- Founded on the understanding that brands need a digitally native partner that understands how to win in the new digital aisle.
- Created as an integral part of Horizon Media, the largest independent media agency in the U.S.
- Breaks down silos between media and shopping experiences to optimize the consumer path to purchase.
- Strives for an environment where employees feel welcomed, supported, and empowered.
- Recipe for team success: hire talented people, challenge them, and give them opportunities to grow.
Equal Opportunity
- Horizon Media is proud to be an equal opportunity workplace.
- Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- Also considers qualified applicants regardless of criminal histories, consistent with legal requirements.