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About the Role

We are seeking a Director, Event Marketing to own the strategy and delivery of our full event portfolio, tie it directly to pipeline and brand, and lead the events team. This role is equal parts art and science, requiring creativity to make Stream stand out and a commercial, demand-gen mindset to ensure events deliver results. You will report to the VP of Marketing and collaborate across marketing and sales.

Responsibilities

Own the events strategy and the US event portfolio end to end, including calendar, priorities, investment case, and metrics.
Determine where Stream will be present through owned, third-party, and partner events.
Establish and maintain a premium standard for all event experiences.
Lead the strategy and execution of our flagship conference.
Ideate and launch new event series and formats to differentiate Stream.
Design distinctive, customer-first experiences, shaping agendas and run of show.
Design a field event motion that runs as connected campaigns with momentum.
Build co-branded activations with partners to generate pipeline and brand lift.
Bring an experiential point of view to create unique attendee experiences.
Partner with sales, partnerships, and ABM to align events with account priorities and pipeline goals.
Define and operationalize success metrics for pipeline contribution, engagement, and ROI.
Own the promotional plan for every event, including registration, lifecycle, paid promotion, and internal enablement.
Lead, coach, and develop the events team, including direct management of the US field event manager.
Partner across marketing and sales, with fluency in content and design to direct creative efforts.
Manage budgets, vendors, sponsors, and agency relationships to maximize ROI.
Build processes and rigor to enable events to scale with business growth.

Requirements

10+ years in event or experiential marketing, with strategic, function-owning level experience.
People leadership experience, including managing and developing direct reports.
A strong portfolio of event work is a prerequisite.
In-house experience at a technology company with a working understanding of demand generation and B2B sales cycles.
A track record of owning flagship events or conferences end to end.
Strong field and third-party event experience, including partner and co-branded activations.
Commercial acumen to tie events to pipeline, ABM, and revenue.
Fluency in content and design to partner well and set a creative bar.
Steady hand with agencies, vendors, and sponsors.
Executive presence and ability to influence senior stakeholders.
Strategic thinker who stays close enough to execution to catch what matters.
Comfort with ambiguity, competing priorities, and high-visibility moments.
AI-forward, tech-savvy approach with fluency in tools like HubSpot and modern event platforms.
Willingness to travel approximately 30%.

Skills

Event Marketing
Experiential Marketing
People Leadership
Demand Generation
B2B Sales Cycles
Flagship Event Management
Field Event Management
Third-Party Event Management
Partner Activations
Co-branded Activations
Commercial Acumen
Pipeline Generation
Account-Based Marketing (ABM)
Content Strategy
Design Collaboration
Agency Management
Vendor Management
Sponsorship Management
Executive Presence
Stakeholder Influence
Strategic Thinking
Execution Management
Ambiguity Tolerance
Competing Priorities Management
High-Visibility Moment Management
AI-Forward Approach
Tech Savvy
HubSpot
Modern Event Platforms

Location

New York City, NY

Work Type

Full-time
Hybrid

Experience Level

Director

Salary/Compensations

$160,000–$190,000

Benefits

20 Days vacation in addition to federal holidays
Flexible time off allowances for ad-hoc childcare/family/caring needs
12 weeks paid Maternity Leave
2 weeks paid Paternity Leave for employees with over 12 months service
Health, dental and vision benefits (some paid in full for employee)
401K program
Access to Stream platform

About the Company

Stream was founded with the mission to provide fair financial tools to the everyday worker.
Our award-winning platform helps over three million people to earn, learn, save, spend and borrow on their own terms, all in one smartphone app.
Stream is unique: VC backed and growing at scale, but with a social conscience.
Some of the world’s leading impact funds were our founding investors, and we operate on a social charter, which means every product and service we create must measurably improve financial wellbeing.
You’d be joining a team of over 300 passionate, ambitious people across Europe and the USA, building a category-defining product, and united by that same mission.

Equal Opportunity

At Stream we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish.
Stream is an equal opportunity workplace.
We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, or veteran status.