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About the Role
Penske Media Corporation (PMC) is hiring a Growth Marketing Director to lead contact strategy across a large, multi-brand portfolio, shaping audience engagement across 20+ brands and 200+ newsletters, with a primary focus on email and expansion into SMS, browser notifications, and paid social.
Responsibilities
- Own customer contact strategy across PMC’s portfolio, with emphasis on email marketing and newsletter programs
- Develop scalable frameworks for contact cadence, segmentation, targeting, messaging, testing, and audience journeys across 20 brands
- Partner with brand, editorial, audience, and creative teams to optimize 200+ newsletter programs for engagement, retention, and conversion
- Expand channel strategy beyond email to include SMS, browser/web notifications, and audience extension into paid social targeting plans
- Create recommendations for how owned-channel engagement signals can inform downstream paid and performance marketing strategies
- Advise brands on lifecycle and contact best practices while balancing portfolio-level governance with brand-level nuance
- Work directly with creative teams to evaluate and improve email templates, modular design systems, and message presentation
- Use data and testing to identify opportunities in open rate, click-through rate, conversion, retention, and overall audience engagement
- Establish testing roadmaps and measurement frameworks across channels and brands
- Help standardize best practices, playbooks, and operating rhythms across the portfolio
- Collaborate closely with internal stakeholders and platform partners to maximize the value of Zeta Global tools and capabilities
Requirements
- 5–7 years of experience in CRM, lifecycle marketing, audience engagement, contact strategy, or related digital marketing roles
- Strong expertise in email strategy and execution; familiarity with SMS and browser/push notification strategy
- Experience managing or advising complex, multi-brand or multi-business-unit programs
- Demonstrated ability to operate at both strategic and hands-on levels
- Strong background in segmentation, testing, personalization, and engagement optimization
- Experience partnering with creative teams to improve templates, messaging systems, and campaign effectiveness
- Comfort working in a fast-paced, highly collaborative media or consumer brand environment
- Experience with Zeta Global strongly preferred
- Strong analytical, communication, and stakeholder-management skills
- Media, publishing, newsletter, subscription, or audience development experience
- Familiarity with mapping owned-channel engagement to paid audience activation
- Experience building cross-brand governance models without over-centralizing execution
Skills
- CRM
- Lifecycle marketing
- Audience engagement
- Contact strategy
- Digital marketing
- Email strategy
- Email execution
- SMS strategy
- Browser/push notification strategy
- Segmentation
- Testing
- Personalization
- Engagement optimization
- Analytical skills
- Communication skills
- Stakeholder-management skills
- Zeta Global
Location
- New York
- Los Angeles
Work Type
- Onsite
- Hybrid
Experience Level
- 5-7 years
Salary/Compensations
- $140,000 - $160,000
Benefits
- PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family
- Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
- Employee Assistance Program
- Life Insurance
- Short- & Long-Term Disability
- Paid Parental Leave
- 401(k) Retirement Plan with an Employer match
- Company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials
- Flexible Vacation Policy
About the Company
- Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people.
- Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens.
- PMC’s journalists and creators deliver the most comprehensive, ambitious, and courageous daily news coverage in their respective industries.
- Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.
- Iconic Media Brands (PMX):Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
- Cultural & Live Events & Experiences:The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
- Data & Analytics:Luminate, the premier music and entertainment data and analytics company.
- PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.
Equal Opportunity
- At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion.
- PMC prioritizes in-person collaboration and does not offer remote-only roles.