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About the Role

We are seeking a Digital Experience & Analytics Specialist to enhance our digital presence, customer experience, and marketing performance. This role involves driving digital engagement across various platforms and providing insights for informed business decisions, blending hands-on execution with analytics and optimization.

Responsibilities

• Deliver digital marketing campaigns to drive brand awareness, engagement, and lead generation.
• Manage and optimize third-party websites and online property listings.
• Support CRM marketing activities, including customer journeys, segmentation, workflows, and database management.
• Assist with marketing automation initiatives to improve customer nurturing and conversion.
• Maintain digital assets and ensure brand consistency across all channels.
• Lead digital analytics, reporting, and performance measurement.
• Develop monthly dashboards and provide actionable insights to stakeholders.
• Coordinate customer experience surveys and annual brand tracking research programs.
• Contribute digital expertise to broader marketing campaigns, initiatives, and strategic projects.

Requirements

• 5+ years of experience in digital marketing or a similar role.
• Strong experience in analytics, reporting, customer insights, and research.
• Experience working with CRM platforms, CMS websites, marketing automation, and social media channels.
• Advanced skills in Microsoft Office, particularly Excel and PowerPoint.
• Excellent organizational and stakeholder management skills.
• Ability to translate data into meaningful insights and recommendations.
• A valid Police Check or a valid National Disability Insurance Scheme (NDIS) check, or potentially both, is mandatory.

Skills

• Digital marketing
• Analytics
• Reporting
• Customer insights
• Research
• CRM platforms
• CMS websites
• Marketing automation
• Social media channels
• Microsoft Office (Excel, PowerPoint)
• Organizational skills
• Stakeholder management
• Data translation

Location

• North Sydney

Work Type

• Full-time

Experience Level

• 5+ years

Education Level

• Qualifications in Marketing, Communications, or a related discipline

Salary/Compensations

• Up to $15,900 in salary packaging benefits per year

Benefits

• Salary packaging benefits of up to $15,900 per year
• 17.5% annual leave loading
• Fitness Passport membership
• Maxxia Rewards with discounts across hundreds of retailers
• A supportive, values-driven culture where your work has real purpose

About the Company

• RSL LifeCare provides care and services to veterans and seniors in communities and at home.
• Our vision is to create proud communities living their best lives.
• We have a legacy of supporting veterans and their families for over 100 years.
• We are a large, purpose-driven organization.
• We value our people and the communities we serve.
• Our unique values are: Do the Right Thing, Aim Higher, Care from the Heart, and Act as One team.

Equal Opportunity

• We welcome and encourage applications from people across our diverse community, especially from Veterans, current serving ADF personnel, their families and Aboriginal and Torres Strait Islander applicants.
• We believe everyone has the right to feel safe, respected, valued and heard regardless of their gender, sexual orientation, ethnicity or disability.