Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Lead the strategy, architecture, and performance of go-to-market campaigns globally. This senior role involves setting campaign direction, building execution frameworks for regional teams, and owning pipeline generation. Focus on campaign-level strategy, deep buyer understanding, market trend analysis, and translating insights into impactful campaigns.

Responsibilities

• Own end-to-end campaign strategy for your vertical, including audience insight, campaign theme, program architecture, content strategy, and measurement.
• Track market trends, competitor movements, buyer priorities, and emerging use cases to refine campaign strategy and timing.
• Map and understand the buyer's journey for your vertical, designing campaigns for each stage.
• Translate market and buyer intelligence into real-time campaign pivots and program adjustments.
• Partner with Portfolio Marketing to build campaigns on a foundation of validated ICP definitions, buyer personas, and differentiated messaging.
• Align on messaging hierarchy for each campaign, adapting for persona and segment.
• Co-develop campaign themes where category positioning and product narrative intersect.
• Build 1:Many global campaign programs designed for regional activation.
• Own the Digital relationship for 1:Many programs, including channel strategy, campaign briefs, audience targeting, program design, and optimization.
• Define global campaign elements (theme, messaging, strategy, briefs, content, KPIs) for regional adaptation.
• Ensure every campaign launches with a complete brief detailing audience, objectives, investment plan, content strategy, and measurement framework.
• Balance investment across program families (Reputation, Demand, Engagement, Enablement) based on vertical growth cycle.
• Own the campaign scorecard, tracking pipeline, performance, investment, and regional adoption.
• Set high standards for measurement, defining success criteria before campaign launch.
• Drive continuous optimization using performance data and market signals.
• Lead the campaign planning process, aligning Sales, Portfolio Marketing, Region/ABX, Events, Digital, and Content around shared plans and pipeline goals.
• Represent the campaign perspective in Sales planning, sequencing marketing investment for maximum revenue opportunity.
• Set the standard for briefing, documenting, and handing off global campaigns to regional teams and Digital.

Requirements

• 8–10 years in B2B demand generation, integrated campaigns, or growth marketing.
• Proven track record of leading campaigns that produced measurable pipeline.
• Operates at the strategy level, thinking in campaign architectures, buyer journeys, and program families.
• Data-forward with experience reviewing, optimizing, and measuring campaign performance.
• Translates data into insights and decisions.
• Strong commercial instincts, connecting campaign decisions to revenue outcomes.
• Proven ability to lead cross-functional work, influencing without authority and driving alignment.
• Proficiency with the full marketing technology stack: CRM (Salesforce), MAP (Marketo), intent platforms (6Sense), and campaign analytics.
• Exceptional written communication skills for briefs, strategies, and narratives.

Skills

• Campaign strategy
• Go-to-market campaigns
• Pipeline generation
• Buyer journey mapping
• Market trend analysis
• Content strategy
• Measurement frameworks
• Cross-functional leadership
• Marketing technology stack proficiency
• CRM (Salesforce)
• MAP (Marketo)
• Intent platforms (6Sense)
• Campaign analytics
• Written communication

Location

• Sydney, Australia

Work Type

• Hybrid

Experience Level

• Senior

Benefits

• Quarterly wellbeing day off
• Four additional days off annually for 'YOU' Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Hybrid flexibility
• Nearmap subscription
• Stocked kitchen with snacks
• In-office lunch every Tuesday and Thursday
• Showers available

About the Company

• Property intelligence is reshaping how the world understands the built environment.
• Nearmap drives this by providing powerful aerial imagery, AI-driven analytics, and geospatial tools.
• Their technology turns property uncertainty into decisive action.
• They foster a culture that brings out the best in their people.