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About the Role

This role owns the website's performance after a visitor lands, focusing on testing, measuring, and optimizing the path from visit to conversion. It's a data-first position responsible for architecting reporting infrastructure, running the global testing program, and using web analytics to inform roadmap decisions that drive pipeline.

Responsibilities

• Own the global A/B testing programme end to end, from hypothesis backlog to experimental design, statistical validation, and commercial interpretation of results
• Design and execute conversion funnel optimisation plans across trial funnels, lead pathways, and regional journeys
• Prioritise the testing roadmap by pipeline impact, not traffic volume
• Set the brief and quality bar for test variants, partnering with UX and web development on implementation
• Design and maintain web performance dashboards for GTM stakeholders across growth, sales, digital, and brand
• Deliver monthly and quarterly web performance analysis to the VP of Digital Marketing and senior leadership, with clear recommendations
• Lead the implementation of attribution models that connect web behaviour to revenue outcomes beyond last-click
• Identify and close measurement gaps across the funnel, and ensure data integrity across GA4, Google Tag Manager, and connected platforms
• Act as the analytics and conversion authority for the GTM team, helping growth, sales, and digital teams make better decisions with web and performance data

Requirements

• 6 to 8 years in web marketing, CRO, or digital marketing roles in B2B SaaS, with a track record of measurable pipeline contribution
• Proven ability to build and deliver multi-region web roadmaps connected to revenue targets, not just traffic or engagement metrics
• Demonstrated ownership of A/B testing programmes end to end
• Experience presenting web performance analysis and roadmap recommendations to senior leadership
• Experience working across North America and ANZ markets simultaneously is a plus

Skills

• Expert-level GA4 and Google Tag Manager
• Proficiency in at least one major CRO platform (Optimizely, VWO, or equivalent)
• Deep understanding of attribution modelling that connects web behaviour to revenue outcomes
• Strong analytical acumen
• Ability to read data, build a picture, and translate it into roadmap decisions

Location

• Sydney CBD office

Work Type

• Hybrid flexibility

Experience Level

• 6 to 8 years

Education Level

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Relevant certifications (Google Analytics, CXL CRO, or equivalent) are valued but not a substitute for demonstrated commercial impact

Benefits

• Quarterly wellbeing day off
• Four additional days off annually for your 'YOU' Days
• Wellbeing and technology allowance
• Annual flu vaccinations
• Nearmap subscription
• Stocked kitchen with access to all the snacks you need
• In-office lunch every Tuesday and Thursday
• Showers available for anyone cycling to work or lunchtime gym-goers!

About the Company

• Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that.
• Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it.
• We move fast, we care about craft, and we're proud of what we're building.
• If you're energised by turning strategy into pipeline and building real relationships with sales, we'd love to meet you.