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About the Role

Lead the localization and implementation of Diesel's Global CRM Strategy across North America, elevating the in-store and omnichannel client experience to maximize engagement, acquisition, retention, and customer lifetime value. Champion a client-centric culture across Retail stores, driving loyalty and sales through strategic clienteling practices, and act as the key point of coordination between Regional teams and Diesel's Global CRM and Client Experience team.

Responsibilities

Lead the implementation and localization of Diesel's Global CRM & Client Development Strategy across North America.
Champion a client-first culture across the retail network, embedding best-in-class clienteling behaviors.
Partner closely with Global CRM and Client Experience teams to identify and drive strategic opportunities.
Act as the regional expert for client development, influencing business decisions through customer insights.
Foster collaboration across Retail, Marketing, E-commerce, Events, Merchandising, and Global teams.
Maintain a strong in-store presence, spending 80% of time coaching, mentoring, and supporting Store Managers and Client Advisors.
Train and inspire retail teams in clienteling with best practices.
Identify and develop in-store Clienteling Ambassadors.
Partner with Retail Director and Regional Managers to identify business opportunities and maximize client KPIs.
Localize and execute Diesel's global CRM contact strategy across North America.
Develop and manage a regional CRM 1-1 campaign calendar.
Partner with Marketing and E-commerce teams to optimize omnichannel communications.
Partner and support with E-commerce teams to define and optimize client audience segmentation for email campaigns.
Continuously evaluate campaign effectiveness and recommend improvements.
Own the analysis of CRM, clienteling, loyalty, and KPIs.
Translate business insights into actionable strategies that improve store performance.
Partner with Retail leadership to establish client development goals and drive accountability.
Develop executive reporting, performance dashboards, and success stories.
Champion the adoption and effective utilization of in-store CRM tools and digital platforms.
Lead North America's Client Engagement Strategy by developing meaningful client experiences.
Partner with Retail, Marketing, and Events teams to design and execute localized client activations.
Ensure every activation includes measurable client development goals, post-event follow-up, and ongoing engagement strategies.
Oversee the evolution and execution of the Diesel Clienteling Program in North America.
Partner with the Global Clienteling and CRM team to deliver exceptional client experiences.

Requirements

5+ years of experience in CRM, Client Development, Clienteling, or Retail Leadership within premium or luxury retail environments.
Proven success designing and implementing clienteling strategies across multiple retail locations.
Extensive experience building relationships with high-value clients and leading by example in a client-facing luxury environment.
Strong coaching and leadership skills with a demonstrated ability to influence, motivate, and develop retail teams.
Deep understanding of client behavior, lifecycle marketing, omnichannel CRM, and luxury retail operations.
Highly analytical with the ability to interpret CRM and retail performance metrics.
Strong commercial acumen with experience driving client acquisition, retention, loyalty, and customer lifetime value.
Experience planning and executing client events, activations, and loyalty initiatives.
Excellent communication, presentation, negotiation, and stakeholder management skills.
Comfortable working in a fast-paced, multicultural organization while managing multiple priorities.
Proficiency with CRM platforms, clienteling tools, and Microsoft Office Suite.
Required travel throughout North America with approximately 80% of time spent in stores.
Required to work evenings, weekends, and attend all client events and activations as business needs require.
Serve as a visible brand ambassador at company events—including evenings and weekends as business needs require.
Applicants must be legally authorized to work in the United States at the time of application.
Must be able to provide proof of employment eligibility upon request.
Employment is contingent upon the successful verification of employment authorization.

Skills

CRM
Client Development
Clienteling
Retail Leadership
Client Engagement
Omnichannel CRM
Luxury Retail Operations
Data Analysis
Performance Metrics Interpretation
Strategic Planning
Commercial Acumen
Client Acquisition
Client Retention
Loyalty Programs
Customer Lifetime Value
Event Planning
Campaign Management
Communication
Presentation
Negotiation
Stakeholder Management
Microsoft Office Suite

Location

NYC office

Work Type

Full-time
Onsite
Hybrid

Experience Level

5+ years of experience

Salary/Compensations

$115k-$120k

About the Company

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry.
Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market.
Diesel is a truly worldwide organization.
It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

Equal Opportunity

OTB Group North America is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, pregnancy, marital or veteran status, or any other characteristic protected by applicable federal, state, or local law.
We are committed to fostering an inclusive and diverse workplace and provide reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.