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About the Role

Dentalcorp is seeking a Senior Specialist, Internal Marketing and Communications to design, build, and deliver internal communications campaigns using Salesforce Marketing Cloud. This role involves applying automation, journeys, segmentation, and performance measurement to enhance employee and practice team engagement with internal communications. The position offers significant platform ownership and autonomy within a small team.

Responsibilities

Design and build internal communications campaigns using Salesforce Marketing Cloud, including journeys, automation, and segmentation
Apply automation best practices to internal communications, improving targeting, personalization, and scalability
Deliver campaigns that support internal client functions, including People, Operations, Clinical Excellence, and Program Strategy
Apply internal communications strategies and messaging frameworks to campaign execution
Support broader internal communications delivery, including intranet, email, and other internal channels
Work with internal client functions to understand campaign objectives and translate them into structured campaign execution
Monitor campaign performance and identify opportunities to improve reach, engagement, and adoption

Requirements

Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience is required
A minimum of 5 years of hands-on experience with Salesforce Marketing Cloud is required, including campaign, journey, and automation build, or a similar automation platform
Experience designing and delivering marketing or communications campaigns
Solid understanding of segmentation, audience targeting, and campaign performance measurement
Candidates must be legally eligible to work in Canada

Skills

Salesforce Marketing Cloud
Automation
Journeys
Segmentation
Performance measurement
Internal communications
Campaign design
Campaign execution
Stakeholder management

Location

Toronto Support Centre
Remote
Hybrid

Work Type

Hybrid
4 days on-site Monday to Thursday with Friday's work from home

Experience Level

Senior Specialist
Minimum of 5 years of hands-on experience with Salesforce Marketing Cloud

Education Level

Bachelor’s degree in Marketing, Communications or a related field, or equivalent experience

Salary/Compensations

$70,000 CAD to $80,000 CAD annually
Bonus of up to 10%

Benefits

Competitive total rewards and benefits package

About the Company

Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences.
Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network.
Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

Equal Opportunity

At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better.
We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve.
To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process.