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About the Role

AntiSocial is seeking an Influencer Strategy Director to define and lead influencer and creator strategies for client accounts. This role requires cultural intelligence, strategic thinking, and platform expertise to develop creator programs that build audience connections and drive measurable impact. You will be the strategic lead for influencer initiatives, collaborating with various teams to shape campaigns from strategy to reporting, and bringing innovative approaches to elevate brands.

Responsibilities

Lead influencer and creator strategy across client accounts, ensuring programs align with broader brand, social, and business objectives.
Develop strategic influencer frameworks, campaign approaches, and creator recommendations that drive cultural relevance and audience engagement.
Identify, evaluate, and build relationships with creators across platforms including TikTok, Instagram, YouTube, and emerging channels.
Provide strategic guidance on creator selection, partnerships, content direction, and campaign execution.
Partner with Creative teams to develop influencer concepts, briefs, and creator-facing strategies.
Oversee influencer campaign planning from strategy through execution, optimization, and post-campaign analysis.
Manage and guide influencer budgets, timelines, contracts, approvals, and deliverables.
Analyze campaign performance and translate data into actionable insights, recommendations, and future strategy.
Stay ahead of creator trends, platform developments, and cultural conversations to inform client strategies.
Act as a strategic partner to clients, presenting influencer recommendations, campaign approaches, and performance insights.
Support new business efforts through influencer strategy, creator recommendations, and thought leadership.
Mentor and support junior team members on influencer strategy best practices and campaign execution.

Requirements

8+ years of experience in influencer marketing, creator strategy, social strategy, or a related role within an agency, brand, or creative environment.
Proven experience developing and leading influencer campaigns from strategy through execution and reporting.
Deep understanding of creator ecosystems, social platforms, online communities, and evolving digital culture.
Strong strategic mindset with the ability to translate brand objectives into impactful influencer programs.
Experience managing influencer partnerships, negotiations, contracts, budgets, and campaign deliverables.
Confident communicator with experience presenting strategic recommendations to clients and internal stakeholders.
Strong leadership skills with the ability to mentor teams and collaborate across disciplines.
Data-driven approach with the ability to interpret performance metrics and turn insights into strategy.
Passion for emerging creators, internet culture, and the future of social influence.
Experience managing multi-market, global, or integrated campaigns.
Familiarity with influencer marketing platforms, analytics tools, and industry best practices.
Experience contributing to new business pitches and developing strategic points of view.

Skills

Influencer marketing
Creator strategy
Social strategy
Cultural intelligence
Strategic thinking
Platform expertise
Creator ecosystems
Emerging trends
Audience behavior
Campaign strategy
Ideation
Execution
Optimization
Reporting
Content production
Creator partnerships
Influencer strategies
Negotiations
Budget management
Contract management
Performance analysis
Data interpretation
Client presentations
Team leadership
Collaboration
New business development
Influencer marketing platforms
Analytics tools

Location

Office (Monday-Thursday)
Remote (Friday optional)

Work Type

Hybrid
Full-time

Experience Level

8+ years of experience

Salary/Compensations

$150,000 - $160,000 a year

Benefits

Flexible time off, including paid vacation and sick days
Consistent culture and team-building events
Employee recognition and incentive programs
Seasonal celebrations and gatherings
Office lunches
Branded company swag
Access to industry events, learning opportunities, and non-profit outreaches
Dog-friendly offices
Unlimited coffee, drinks, and snacks
Flex work and travel options
Comprehensive extended health benefits

About the Company

AntiSocial is a social-first digital marketing agency powered by people who love to create.
Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world.
As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do.
At AntiSocial, you’ll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands.
Our culture is one of collaboration, creativity, and connection.
We keep our work environment vibrant, inclusive, and fun.

Equal Opportunity

At AntiSocial, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive.
We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions.
We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply.
Your voice matters here.