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About the Role

As the Performance Marketing Manager (Growth & Creative) for Keen, you will manage the day-to-day execution of Paid Social and Search campaigns, acting as the bridge between data and creative asset development. You will blend a technical mindset with a keen eye for what stops the scroll on Meta and TikTok to scale Keen’s market leadership.

Responsibilities

• Manage the day-to-day setup, monitoring, and optimization of campaigns across Meta, TikTok, Google Search, and Apple Search Ads to maximize acquisition efficiency.
• Develop data-driven creative briefs, ideate hooks and formats for Paid Social, and analyze creative fatigue.
• Optimize and build high-converting landing pages that match ad creative and maximize conversion rates.
• Manage pixel implementations, custom conversion setups, and data feeds in partnership with product and data teams.
• Collaborate with Data Engineering and Analytics teams to build robust data feeds, refine attribution modeling, and translate raw data into actionable insights.
• Execute continuous experiments across creative assets, ad copy, landing pages, and audience segmentation to improve CAC and post-click conversion performance.
• Build and maintain performance dashboards, analyzing daily/weekly creative performance, landing page conversion rates, and overall channel health to surface growth opportunities.

Requirements

• 3-5 years of hands-on experience in performance marketing, specifically managing Paid Social (Meta/TikTok) for a high-volume B2C marketplace, mobile app, or e-commerce environment.
• Proven track record of designing, briefing, and analyzing performance creative.
• Strong technical comfort with marketing infrastructure, including web pixels, Google Tag Manager, Conversion APIs (CAPI), and Mobile Measurement Partners (MMPs) like AppsFlyer or Adjust.
• Highly comfortable manipulating metrics in Excel or Google Sheets to find performance trends and creative optimization opportunities.
• Actively utilize AI tools to streamline campaign workflows, brainstorm ad hooks, generate asset variations, or speed up performance data analysis.
• Candidates must have valid work authorization.
• This role does not sponsor or support new or transferred H-1B, F-1, OPT, STEM OPT, or any other visas.

Skills

• Paid Social (Meta/TikTok)
• Paid Search (Google Search, Apple Search Ads)
• Performance Creative Strategy
• Landing Page Optimization
• Marketing Technology (Web Pixels, GTM, CAPI, MMPs)
• Data Analysis
• A/B Testing
• AI Tools

Location

• SF office (at least 3 days per week)

Work Type

• Hybrid
• Full-time

Experience Level

• 3-5 years

Salary/Compensations

• $120,000-$130,000

Benefits

• Premium medical, dental, and vision insurance
• Generous holiday and PTO policies
• Birthday PTO
• Summer Fridays
• Technology stipend
• 401k matching program
• Lunch
• Wellness allowance
• Training and development opportunities and allowance
• Fun and inclusive in-person and virtual events

About the Company

• Ingenio is a global media and technology company developing products that provide guidance on love, relationships, careers, and all aspects of life.
• Our mission is to make spiritual wellness a core part of modern self-care.
• We are passionate about connecting people with the world’s best advisors and content to restore spiritual wellness to its rightful place, easing the stress of modern life with trusted ancient practices.
• Our global portfolio spans over 20 marketplace and media brands in the spiritual and emotional wellness space.
• Flagship brands include Keen, Horoscope.com, Astrology.com, Purple Garden, Kasamba, and Kang.
• Our growing team of over 300 employees is powered by our diverse perspectives and company core values: We are humble, We think like owners, We challenge limiting beliefs.

Equal Opportunity

• Ingenio is an equal opportunity workplace and is an affirmative action employer.
• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.