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About the Role

Build the Fan Base. Drive Performance. Shape the Future. As VP, Ticket Sales & Service, you will serve as a key member of the ticketing team, responsible for establishing and executing the strategic vision for ticket sales, membership services, retention, and fan engagement across the organization. You will develop and manage local sales and service campaigns for UFL teams across various ticket products, including season ticket memberships, group tickets, premium seating, and individual game tickets. This includes creating and implementing pricing, packaging, retention, sales training, and local sales activation strategies, while assisting in the oversight of local ticket directors.

Responsibilities

Collaborate with SVP, Ticket Sales & Service to develop local market ticketing strategy to achieve sales targets.
Oversee the local execution of the ticketing strategy developed at the league-level.
Serve as conduit between league and local team for ticket sales product offerings, including season ticket memberships, group packages, suites, individual game tickets and retention efforts.
Coordinate with SVP, Ticket Sales & Service in the execution of the ticketing budget at the local levels.
Lead development of annual renewal campaigns and/or seat relocation plans.
Oversee the sales execution of group theme nights throughout the season.
Work closely with the UFL Business Intelligence and Ticket Operations team establishing, monitoring, and modifying ticket prices across all team ticket sales and retention product offerings.
Work with SVP, Ticket Sales & Service to outline local sales tactics conducive to each UFL market.
Facilitate the sharing of industry best practices as it relates to ticketing across UFL markets.
Lead efforts to solicit local market customer feedback.
Participate in the hiring of local market staff.
Coordinate with local teams to create and track ticket sales activations throughout the year.
Work closely Directors, Sales and Experience in establishing and reviewing monthly and yearly sales revenue goals, retention goals, monitoring sales activities, and reporting of sales results for each team.
Work closely with SVP, Ticket Sales & Service, the UFL’s Marketing team to develop go to market strategies, plans and implementation of all ticket sales, service and retention driven campaigns.
Work closely with our CRM team to maintain accurate customer and prospective customer records in our database and distribute leads in an efficient manner.
Work closely with Team GM and other local market staff to support all ticket sales efforts.
Work with the Business Intelligence team to identify key data that contributes to the achievement of local market ticket results.
Actively participate in the leadership development and management of eight Directors, Ticket Sales & Service at the team level.
Assist in training and motivating the sales, service and operations staff at the team level.
Accountability for a professional sales culture and adherence to the brand values of the organization.
Assist in participating in ticket sales team staff meetings and facilitating discussion and sharing of ideas related to growing ticket sales revenue across markets.

Requirements

Bachelor’s degree in sports management, marketing, business, or a related field or equivalent experience required.
10+ years of experience working in ticket sales with a collegiate and/or professional sports franchise or facility.
Five (5) years management experience preferred overseeing sales teams.
Minor league and/or start-up or new venue development experience preferred.
Experience managing and overseeing multiple sports properties preferred.
Experience in sports or entertainment event ticket pricing, packaging, resourcing, and selling.
Proficiency in Archtics Ticketing System, Google Suite, Microsoft Office 365, CRM databases.
Excellent communication skills, both oral and written.
Competitive nature and a contagious, positive attitude.
Strong time management and organizational skills.
Ability to problem solve and establish systems and procedures to optimize productivity and efficiency.
Exceptional work ethic, strong desire to succeed, eagerness to learn, professionalism and a passion for the sports industry.
Ability to work effectively as part of a team.
Moderate Travel (<30% travel): UFL markets, games, and events as needed.
During the season this role will be required to attend weekly games in our team markets as well as during the playoffs.
Work requires the ability to lift/carry objects routinely: Light Lifting: No lifting of objects weighing more than 15 pounds on a regular basis.

Skills

Ticket Sales
Membership Services
Retention
Fan Engagement
Pricing
Packaging
Sales Training
Local Sales Activation
Sales Management
Customer Feedback Solicitation
Go-to-Market Strategies
CRM Database Management
Lead Distribution
Data Analysis
Leadership Development
Team Motivation
Sales Culture Development
Archtics Ticketing System
Google Suite
Microsoft Office 365
Communication Skills
Time Management
Organizational Skills
Problem Solving
Work Ethic
Teamwork

Location

White Plains, NY
Remote

Work Type

Hybrid
Remote

Experience Level

10+ years of experience in ticket sales
5+ years of management experience

Education Level

Bachelor’s degree in sports management, marketing, business, or a related field or equivalent experience

Salary/Compensations

$175,000 - $200,000

Benefits

Annual incentive
Medical insurance
Dental insurance
Vision insurance
Life insurance
401(k) plan
Unlimited PTO
Discretionary bonus

About the Company

The United Football League (UFL) is the premier professional spring football league, powered by the visionary leadership and investment of Mike Repole and Impact Capital, RedBird Capital Partners, FOX, Dany Garcia, Dwayne Johnson, and ESPN.
Built on innovation, accessibility, and competitive excellence, the UFL delivers a dynamic professional football experience for players, fans, and partners alike.
The league currently features eight teams and is focused on building the next era of spring football, with expansion planned for 2028 and beyond.

Equal Opportunity

The UFL maintains a strong policy of equal opportunity in employment.
It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law.
Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.