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About the Role

Allient Inc. is seeking a Manager of Business Development and Strategy to lead go-to-market initiatives, product strategy, and marketing operations for the Allient Watertown business unit. This role will shape product development, drive marketing strategies, and accelerate the go-to-market process for innovative new products to expand market presence.

Responsibilities

• Develop and manage Go-To-Market (GTM) strategy execution across various teams, including annual revenue planning and forecasting.
• Define product needs and develop a roadmap within 90 days based on GTM strategy.
• Define and execute Allient Watertown’s product roadmap and marketing strategy.
• Lead cross-functional teams for new product development and launch.
• Ensure alignment with Allient’s domestic strategy and support global growth.
• Oversee the entire product lifecycle from concept to market launch.
• Collaborate with R&D, engineering, and sales to define product specifications and features.
• Lead market research and competitive analysis to identify trends and growth opportunities.
• Develop business cases and ROI analyses for new product initiatives.
• Create and execute integrated marketing campaigns across multiple channels.
• Develop compelling product messaging, positioning, and value propositions.
• Lead brand management and ensure consistent representation across all platforms.
• Manage Allient Watertown’s online presence, content creation, and trade show participation.
• Collaborate with sales teams to create marketing materials, training programs, and sales tools.
• Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
• Define key performance indicators (KPIs) and track marketing and product performance.
• Lead and directly contribute to opportunity development with the sales engineering team.
• Use a sales engineering approach to gain customers by providing expert level product and application knowledge.
• Lead and support the customer in the initial engineering and testing of products or demo systems.
• Work with customers to define product, application, and/or system performance and functional specifications.
• Provide a technical and commercial plan to win projects, including business cases for development investments.
• For system level solutions, work with internal engineering to develop customer proposals, define scope of work, factory acceptance testing, and quote engineering services.
• Identify, prospect, and pursue new business opportunities within OEMs, Aftermarket, and other Integrators.
• Develop and execute strategic plans to grow revenue and meet profit objectives.
• Build and nurture strong client relationships by understanding their challenges and providing tailored solutions.
• Collaborate with engineering teams to design and propose custom solutions.
• Conduct calls, lead generation, and follow-ups to convert leads into secured projects.
• Prepare proposals, quotations, and bid packages.
• Utilize CRM tools to track leads, opportunities, and pipeline status.
• Monitor industry trends, competitive landscape, and emerging technologies.
• Partner with internal teams to ensure seamless handoff of projects post-award.
• Provide regular updates to senior management on business development activities and results.

Requirements

• Bachelor’s degree in engineering or business, with a technical and/or an advanced degree preferred.
• Minimum 8 years of experience in motion control products, systems and technology.
• Working knowledge of Defense industry budgets, customers, technology and procurement/contractual processes is preferred.
• Located near a major airport in the Northeast and ability to travel at least 50% of the time.
• Periodically travel to Watertown for key strategic meetings.
• Close proximity, with a home base, between Buffalo and Watertown is preferred.
• Knowledge of CRM and MS Office.
• Unrestricted authorization to work in the United States at the time of hire and throughout employment.
• No visa sponsorship is available for this position.
• Ability to develop strong, strategic relationships with key organizational stakeholders.
• Demonstrate the ability to learn other Allient products.
• Experience with diverse sales channels and proven leadership and ability to drive sales.
• Strong understanding of customer and market dynamics and requirements.
• Superior verbal and written communication skills.
• Excellent listening, negotiating, and presentation skills.

Skills

• Motion control products, systems and technology
• Go-To-Market (GTM) strategy
• Product roadmap development
• Marketing strategy
• New product launch
• Market research
• Competitive analysis
• Business case development
• ROI analysis
• Integrated marketing campaigns
• Product messaging and positioning
• Brand management
• Online presence management
• Trade show participation
• Sales channel management
• Sales engineering
• Customer relationship management
• CRM tools (e.g., MS Dynamics)
• MS Office

Location

• Watertown, New York
• Remote

Work Type

• Full-time
• Remote

Experience Level

• Manager

Education Level

• Bachelor's degree in engineering or business
• Technical degree preferred
• Advanced degree preferred

About the Company

• Allient Inc. is a global publicly traded company with three product divisions: Motion, Power, and Controls.
• The Allient Watertown business unit focuses on motion control products, actuation systems, and technology for various markets and industries including agriculture, medical, defense, construction and material handling.

Equal Opportunity

• Allient Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
• This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.