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About the Role

This role focuses on driving performance for TikTok Shop campaigns by researching high-converting content, developing evidence-based creative briefs, and managing the end-to-end production process with creators. You will be accountable for the strategy, execution, and performance of video campaigns, working directly with the founder to develop the judgment required to manage large-scale retainer programs independently.

Responsibilities

Research top-performing TikTok Shop content to identify successful hooks, angles, structure, and pacing.
Develop a library of high-converting content strategies and the rationale behind them.
Write specific, evidence-based creative content briefs for creators.
Manage end-to-end retainer campaigns including creator selection, brief delivery, and timeline management.
Review video drafts against briefs, providing precise feedback or revision notes to maintain quality standards.
Track video performance data and report results weekly to inform future campaign strategies.
Maintain real-time campaign status updates using internal tools like Cruva and Growi.

Requirements

Genuine interest in short-form content with the ability to analyze why specific videos succeed or fail.
Strong writing skills with the ability to create clear, actionable briefs.
Analytical mindset focused on performance data rather than personal opinion.
Consistent follow-through and project management capabilities.
Ability to provide direct, professional feedback to creators while maintaining strong relationships.
Based in New York City or willing to relocate for an in-person role.

Skills

Content Strategy
Data Analysis
Creative Briefing
Project Management
TikTok Shop Ecosystem
Performance Marketing
Creator Management

Location

New York City, NY

Work Type

Full-time
Onsite

About the Company

Leading TikTok Shop Partner agency specializing in scaling brands through custom social commerce strategies.
Culture is high-performing, entrepreneurial, and ambitious, focused on ownership and autonomy.