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About the Role

As our Strategy Director, you will lead social-first strategic thinking across a diverse portfolio of clients, uncovering insights, defining opportunities, and developing strategies that inspire breakthrough creative and drive measurable business results. You will partner closely with Creative, Client Services, Production, Media, and Leadership to ensure strategy is embedded throughout the entire process. This is a leadership role for someone who loves both the craft of strategy and building high-performing teams.

Responsibilities

Lead strategic direction across key client accounts and new business opportunities.
Develop social-first, integrated communications, content, and campaign strategies.
Turn audience, cultural, platform, and business insights into actionable strategic recommendations.
Lead discovery sessions, workshops, stakeholder interviews, and strategic planning engagements.
Build creative briefs that inspire exceptional creative work.
Partner with creative teams throughout ideation, production, and execution to ensure work remains strategically grounded.
Use social listening, research, analytics, and performance data to uncover insights and measure success.
Stay ahead of platform trends, emerging behaviours, creators, and internet culture, translating them into opportunities for clients.
Present strategic recommendations confidently to senior clients and executive stakeholders.
Mentor and develop strategists while helping establish best practices across the agency.
Contribute to agency thought leadership, marketing initiatives, and business development.
Support new business pitches, including opportunity identification, strategic narratives, and presentations.

Requirements

8-12+ years of experience in strategy, planning, or communications, with significant experience in social media.
Agency experience is highly preferred.
Deep understanding of social platforms including Instagram, TikTok, LinkedIn, YouTube, Reddit, Pinterest, and emerging channels.
Experience developing social, content, influencer, and integrated marketing strategies.
Strong understanding of audience research, consumer behaviour, cultural trends, and digital analytics.
Experience using social listening and research tools to uncover actionable insights.
Ability to connect business objectives with measurable social strategies.
Exceptional presentation, facilitation, and storytelling skills.
Comfortable leading executive-level client conversations and influencing senior stakeholders.
Proven experience mentoring and managing strategy teams.
Curious, collaborative, and passionate about internet culture, creativity, and innovation.

Skills

Social media strategy
Integrated marketing strategy
Content strategy
Influencer strategy
Audience research
Consumer behavior analysis
Cultural trend analysis
Digital analytics
Social listening
Research tools
Strategic planning
Creative brief development
Presentation skills
Facilitation skills
Storytelling
Team leadership
Mentoring
Business development
Influencer and creator strategies
Integrated campaign management (paid, earned, owned)
Measurement frameworks
Social reporting
AI tools
B2B marketing
B2C marketing
Employer branding

Location

Monday - Thursday in office (Fridays are remote optional)

Work Type

Hybrid
Remote optional (Fridays)

Experience Level

8-12+ years

Salary/Compensations

$150,000 - $160,000 a year

Benefits

Flexible time off, including paid vacation and sick days
Consistent culture and team-building events
Employee recognition and incentive programs
Seasonal celebrations and gatherings throughout the year
Office lunches
Branded company swag
Access to industry events, learning opportunities, and non-profit outreaches
Dog-friendly offices
Unlimited coffee, drinks, and snacks
Flex work and travel options
Comprehensive extended health benefits

About the Company

AntiSocial is a social-first digital marketing agency powered by people who love to create.
Our work spans industries and disciplines, from conceptual campaigns and strategic media plans to creator partnerships, influencer strategies, and content production for leading brands around the world.
As part of the Thinkingbox family, we bring creativity, collaboration, and innovation to everything we do.
At AntiSocial, you’ll join a diverse and talented team that delivers bold campaigns and innovative solutions for some of the world’s top brands.
Our culture is one of collaboration, creativity, and connection.
Whether it’s brainstorming with colleagues, hanging out with our office dogs, or enjoying monthly events, we keep our work environment vibrant, inclusive, and fun.

Equal Opportunity

At AntiSocial, we’re committed to creating an inclusive environment where everyone feels valued, heard, and empowered to thrive.
We believe that diversity is our creative strength – it's the range of perspectives, experiences, and backgrounds that fuels our best ideas and most innovative solutions.
We welcome and encourage applicants of all races, ethnicities, genders, identities, abilities, ages, sexual orientations, and backgrounds to apply.
Your voice matters here.