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About the Role

As the Director of Brand Strategy, you will set the tone, vision, and strategic direction for major brand relationships, new business pursuits, and long-term sports partnerships. You will guide clients and internal teams to develop breakthrough ideas rooted in cultural insight, consumer behavior, business opportunity, and partnership fluency. This role is for someone who thinks in headlines, understands the limitations of standard asset packages, and has built platforms that unlock the full value of sports and culture with measurable client impact.

Responsibilities

Build clear brand positioning, audience insights, and strategies that guide creative, experiential, and partnership work.
Identify cultural, consumer, and category truths that anchor breakthrough ideas and ensure cultural connectivity.
Lead on long-term brand platforms and playbooks for clients partnering with sports teams and leagues.
Drive the strategy-to-creative pipeline, creating inspiring briefs and shaping concepts.
Stay tapped into the brand, its partners, sport, and culture to surface timely, reactive opportunities.
Partner with Analytics to define KPIs and develop measurement plans.
Serve as a senior strategic partner to clients, translating business goals into actionable strategy.
Lead strategy for new business efforts, including research, insights, positioning, and pitch narrative.
Present with clarity and conviction to senior internal and external stakeholders.
Partner with creative and account teams to set the bar for best-in-class strategy and process.
Manage and mentor Strategists, encouraging insights-backed thinking across the agency.
Lead in the development of the Brand Strategy specialty as the agency grows.

Requirements

8+ years of experience in brand strategy or integrated marketing; experience in sports/partnerships is a plus.
Deep understanding of sport, culture, and the communities shaping them.
Ability to build compelling Google Slides decks with simple copy, elevated design, and great visual references.
Clear, compelling storytelling skills with the ability to make complex ideas simple, exciting, and culturally relevant.
Proven track record leading pitch strategy and shaping long-term brand or partnership platforms.
Ability to thrive in fast-paced, high-volume environments and collaborate with creative teams.
Curious, culturally dialed-in, and confident shaping ideas that push the work beyond the expected.
Strong leadership skills and experience helping people grow in their roles.
This role is not eligible for sponsorship.

Skills

Brand Strategy
Integrated Marketing
Sports Marketing
Partnership Marketing
Cultural Insight
Consumer Behavior Analysis
Creative Development
Experiential Marketing
New Business Development
Pitch Strategy
Brand Positioning
Audience Insights
Creative Briefing
Concept Development
Performance Measurement
Client Relationship Management
Team Leadership
Mentorship
Storytelling
Presentation Skills
Collaboration
Problem Solving

Experience Level

8+ years

Salary/Compensations

$140,000 - $160,000 per year

Benefits

Eligible for benefits
Eligible for discretionary bonus

About the Company

Game Seven Agency, an Excel Sports Management Company, is a full-service creative and experiential agency focused on sport, music, and culture.
The team includes a diverse range of professionals with varied interests and expertise.
Clients include Hennessey, Nike, Jordan, Spotify, Meta, Instagram, TikTok, Amazon, Timberland, Oakley, Footlocker, Chime, Fanatics, Bleacher Report, Uninterrupted, and more.

Equal Opportunity

Game Seven provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, leaves of absence, compensation, and training.