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About the Role

As Director, PR, you will be a strategic storyteller supporting the development of earned communication strategies for North America and global markets. Your role will elevate Hourglass as a leader in luxury performance beauty by building visibility, cultural relevance, and meaningful editorial impact. You will lead the PR calendar, oversee US agency partnerships, and drive campaign storytelling across launches, brand initiatives, and thought leadership, working cross-functionally to ensure messaging reflects brand values.

Responsibilities

Lead the development of PR strategies supporting brand priorities, core franchises, new innovations, and purpose-led campaigns.
Own the global PR calendar and messaging framework across product, brand, and corporate storytelling.
Translate product positioning into press-worthy narratives and experiential that reflect brand pillars of innovation, performance, and cruelty-free luxury.
Support meaningful media coverage in fashion, beauty, lifestyle, and business publications across global markets.
Position artist-led moments (e.g., red carpets, campaign collaborations, BTS) that enhance brand credibility.
Oversee day-to-day management of US media agency to ensure timely execution, high-quality placements, and strategic alignment with brand objectives.
Establish a comprehensive strategy for seeding Media, VIPs and MUA’s, continuously building our community and fostering new relationships on behalf of the brand.
Lead 360 PR planning for global product launches, events, and brand campaigns.
Drive creation of all global PR materials including press releases, PR mailers, toolkits, asset packs, press sheets, talent briefs, and event guidelines.
Ensure campaign execution is elevated, on-brand, and aligned with cultural moments and market needs.
Track, analyze, and report on campaign performance to assess impact, media value, and strategic learnings.
Partner with leadership on internal announcements, employee engagement initiatives, and thought leadership storytelling.
Draft messaging for founder and executive communications where needed for panels, press, or corporate initiatives.
Create and manage content calendar to support Hourglass LinkedIn.
Work closely with Brand, Retail, Social, and Creative to ensure integrated messaging and campaign alignment.
Oversee agency partners, manage timelines and budgets, and measure results against KPIs.
Manage PR budget and Press event spend in partnership with regional team with tracking and measurement.

Requirements

Minimum 8 years of public relations or brand communications experience, ideally in beauty, luxury, fashion, or lifestyle.
Demonstrated success of creating dynamic and results-driven communication strategies.
Creative excellence in press communications, writing skills and presentation development.
Deep familiarity with the global beauty landscape, including emerging tastemakers and artist-led storytelling.
Strategic thinker with strong writing skills and exceptional attention to detail.
Confident communicator with experience presenting to leadership and cross-functional partners.
Proven ability to lead through complexity and adapt quickly to changing priorities.
Passionate about the intersection of beauty, artistry, innovation, and design.
Must be able to work from Corporate Office 3 days a week.

Skills

Strategic Communications
Storytelling
Media Relations
Campaign Development
Internal Communications
Executive Communications
Cross-Functional Collaboration
Agency Management
Budget Management
Creative Thinking
Strategic Planning
Organization
Detail Orientation
Communication
Agility
Beauty Industry Knowledge

Location

LA Based
NYC Based

Work Type

Hybrid

Experience Level

Director

Salary/Compensations

$135,000 to $165,000

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
Accident insurance
Critical illness insurance
Disability insurance
Retirement savings plans and company match
Paid family leave
Education-related programs
Paid holidays
Discretionary vacation time
Relocation assistance
Discretionary bonus plan

About the Company

Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises.
Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare.
Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more.
Hourglass became part of the Unilever Prestige division in 2017.

Equal Opportunity

Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities.
If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.
Equal Opportunity Employer/Veterans/Disabled
Applicants and employees are protected from discrimination under Federal law. For more information, please see Know Your Rights.