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About the Role

We are seeking a Manager, Commerce Media to guide clients through the evolving retail media landscape. The ideal candidate will be a versatile media expert with deep knowledge of and strong relationships within assigned retailers’ omnichannel media ecosystems to design world-class shopper media strategies that drive conversion and ROI.

Responsibilities

• Develop insight-backed media strategies for CPG clients at assigned retailers using proprietary platforms, historical data, and other tools.
• Advise teams on best practices for media strategy development, plan building, optimization, and measurement.
• Build collaborative relationships with key client stakeholders and partner agencies, resolving issues and sharing insights.
• Foster relationships with key stakeholders at assigned retailers and vendors to establish best-in-class partnerships.
• Vet emerging platforms, shopper media vendors, and innovation trends specific to assigned retailers, sharing new opportunities with clients.
• Oversee the execution and optimization of media plans with Media Activation and Retail Consultancy teams, ensuring they meet benchmarks.
• Develop POVs for clients on the value of different media vehicles and track performance.
• Partner with the National Media Team to share learnings and track performance of national vs. retailer vehicles.
• Help define and improve media strategy product and service offerings.

Requirements

• Experience in shopper/retail media strategy at an agency, retailer media network, or CPG manufacturer.
• Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.).
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus.
• Ambitious self-starter who takes ownership and pride in their work.
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape.
• Creative and strategic thinker adept at solving complex challenges.
• Curious and driven to improve and grow.
• Collaborative team player and good listener, willing to challenge when necessary.
• Confident presenter and clear, persuasive communicator of complex information.
• Doer with a "roll up your sleeves and figure it out" mentality.
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing actionable recommendations.
• Experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred.

Skills

• Shopper/Retail Media Strategy
• Retail Search Strategy and Execution
• Relationship Building
• Communication
• Data Analysis
• Strategic Thinking
• Problem Solving

Location

• Stamford, CT
• NYC area

Work Type

• Hybrid

Experience Level

• Manager

Salary/Compensations

• USD $81,225.00 - USD $124,432.00/Annually

Benefits

• Paid Family Care
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs
• Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Flexible Time off (Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days)
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program
• Business Resource Groups
• Medical coverage
• Dental
• Vision
• Disability
• 401k
• Paid time off

About the Company

• Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to improve client businesses.
• Our worldwide capabilities include Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy.
• We utilize the industry-leading technology platform, Marilyn®, to help marketers understand the total business impact of their commerce marketing activation.

Equal Opportunity

• Mars United℠ Commerce is an Equal Opportunity Employer.
• Employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
• If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
• All your information will be kept confidential according to EEO guidelines.