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About the Role
We are seeking creative storytellers passionate about internet culture, memes, and trends to inspire and create engaging social-first content, with a focus on TikTok. You will oversee creative development and production, support a growing team, and ensure content aligns with brand goals while remaining relevant and engaging.
Responsibilities
- Lead and oversee a team of content creators, providing guidance, feedback, and mentorship.
- Collaborate with social strategists and clients to ensure content aligns with brand strategies and social trends.
- Conceptualize and execute creative content for various social media platforms, with a focus on TikTok and lo-fi content.
- Participate in and occasionally lead weekly culture briefings to discuss trends and opportunities for brands to engage with their audience.
- Stay on top of internet trends, social media updates, and platform shifts.
- Provide hands-on support in shooting, editing, and writing post-copy for content.
- Help identify opportunities for new content ideas and campaigns that could go viral or stand out in the market.
- Partner with capability leadership to educate and elevate our team’s work to various key departments on an ongoing basis.
- Comfortable and confident speaking and presenting to leadership teams within the agency and Groupe.
- Occasionally support new business pitches.
Requirements
- Must be based out of the Nashville, TN area and willing to commute to our client's local office.
- Passionate about internet culture, memes, trends, and online subcultures.
- Stays ahead of the curve with the latest in social media, always ready to share new trends, effects, and ideas.
- Creative storyteller with a strong understanding of video production and social media platforms.
- Hands-on, 'get-it-done' mentality, but also thrives in mentoring and guiding a team.
- Enjoys translating big ideas into impactful social content and adapting to new trends as they emerge.
- Comfortable filming without a set and has the ability to creatively problem solve 'to get the shot'.
- Experienced in balancing creativity with strategic goals and can ensure content is both trend-driven and brand-aligned.
- Understands and can creatively tap into Gen Z culture.
- 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency.
- Strong understanding of social platforms, including TikTok, Instagram, and emerging platforms.
- Proficiency in video editing software, including in-app editing tools and Premiere.
- Experience managing multiple projects simultaneously in a fast-paced environment.
- A proven track record of creating content that resonates with audiences and reflects brand identities.
- Strong leadership skills with a passion for nurturing talent and fostering a positive team culture.
- A collaborative work ethic with the ability to provide strategic and creative input on all projects.
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Skills
- Video production
- Social media platforms
- Video editing
- Content creation
- Trend monitoring
- Mentoring
- Creative storytelling
- Problem-solving
- Brand strategy alignment
- Gen Z culture understanding
- TikTok
- Premiere
- Adobe Creative Suite
- Photoshop
- AfterEffects
- Illustrator
- Generative AI tools
Location
- Nashville, TN
Work Type
- Onsite
- Full-time
Experience Level
- Associate Director
- 6-9 years
Salary/Compensations
- USD $106,780.00 - USD $146,100.00/Annually
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
- Freelancer/temporary employee medical plan (for temporary roles)
- 401(k) plan participation (for temporary roles)
About the Company
- Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.
- We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities.
- Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.
- Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Equal Opportunity
- Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
- All your information will be kept confidential according to EEO guidelines.