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About the Role

Seeking a detail-oriented Marketing Reporting Analyst to join the Marketing Analytics team. This role serves as the reporting and data expert, responsible for analyzing and reporting on marketing performance across all channels. You will produce reports, support analyses, and build data visualizations to inform strategic recommendations, working closely with senior analysts and cross-functional partners to understand reporting needs, source data, and create clear views of consumer, campaign, and channel performance. This position is ideal for someone who excels at transforming data into insights, values accuracy and consistency, and wishes to develop technical skills within a collaborative team supporting a Fortune 100 automotive client.

Responsibilities

Produce recurring and ad hoc reports measuring paid, owned, and earned media performance across all marketing channels.
Develop ad hoc analyses during and after campaigns to assess performance, identify trends, and provide timely insights.
Create and maintain data views in visualization tools like PowerBI and Excel.
Work within marketing source systems (e.g., Adobe Analytics, Meta Business Suite, Google Marketing Platform, CRM) to extract, validate, and integrate data.
Navigate complex data environments, sourcing and integrating data from multiple systems to deliver complete, accurate reports.
Partner with clients and internal teams to scope reporting requirements and develop custom views.
Ensure timely delivery of reports in consistent formats and help establish reporting standards and documentation.
Collaborate with partners across VML/WPP to learn data environments and expand data source access.
Collaborate with senior team members to scope analyses and contribute to measurement and effectiveness work.

Requirements

Strong proficiency in Excel.
Experience with at least one data visualization tool (e.g., PowerBI, Tableau, Looker Studio).
Working familiarity with marketing source systems (e.g., Adobe Analytics, Meta Business Suite, Google Marketing Platform, Sprinklr).
Comfort working with messy, fragmented, or incomplete data from multiple sources.
Experience writing code in SQL, Python, or R.
Hands-on experience using AI to augment data work.
Strong commitment to data accuracy, consistency, and quality.
Ability to work effectively with clients and internal stakeholders.
Willingness and ability to quickly learn new tools, technologies, and methods.
Ability to manage multiple concurrent reporting deliverables and meet deadlines.

Skills

Excel
PowerBI
Tableau
Looker Studio
Adobe Analytics
Meta Business Suite
Google Marketing Platform
CRM platforms
SQL
Python
R
AI tools (e.g., Claude Code)

Location

Detroit, MI
New York, NY

Work Type

Hybrid

Experience Level

2-4 years of experience in reporting, analytics, data science, or a marketing operations role

Education Level

Bachelor’s degree in Marketing, Business Analytics, Statistics, Communications, or a related field or equivalent experience.

Salary/Compensations

$60,000—$140,000 USD

Benefits

Competitive benefits package

About the Company

VML, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce to create connected brands and drive growth.
VML is recognized for its innovative work for clients like AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
VML is a Leader in Forrester Wave™ Reports for Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services, and Marketing Measurement & Optimization.
VML Health is one of the world's largest and most awarded health agencies.
VML operates a global network with 26,000 employees across 55+ markets.
WPP is a trusted growth partner for leading brands, uniting media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel.
Hudson Rouge is an integrated luxury boutique marketing and communications agency within WPP, exclusively serving luxury brands and acting as the agency of record for Lincoln Motor Company.
Hudson Rouge combines brand strategy, media strategy, activation, digital, social, earned media, production, and analytics to deliver crafted creativity.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.