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About the Role
Wealthsimple is seeking a Senior Manager, Demand Generation to lead and scale B2B demand generation for Wealthsimple Business. This role will focus on driving high-quality leads, improving funnel conversion, and partnering with cross-functional teams to generate pipeline and revenue. The position offers significant autonomy and accountability for lead and pipeline outcomes.
Responsibilities
- Own the strategy and execution of Business demand generation across paid media, organic, lifecycle, and referrals, focusing on lead quality and pipeline impact.
- Lead ABM programs targeting high-value segments, collaborating with Sales on account definition, program building, and pipeline measurement.
- Partner with Sales and Commercial Operations to align on ICPs, lead definitions, scoring models, routing, and feedback loops, using insights to improve targeting and lead quality.
- Build and maintain clear reporting on funnel performance from first touch to closed deals, identifying patterns, surfacing insights, and recommending actions.
- Actively embed AI tools into demand gen workflows for content production, audience research, outbound enrichment, and campaign experimentation.
- Manage and develop one direct report, setting clear goals and fostering strong performance.
Requirements
- Proven track record of driving high-quality B2B leads across multiple channels (paid media, lifecycle, outbound) with experience scaling programs across SMB and mid-market sub-segments.
- Experience in environments with both self-serve and sales-assisted motions.
- Deep hands-on experience in paid media, including owning budgets and managing campaigns across Google, Meta, and LinkedIn, optimizing for lead quality.
- ABM experience, including designing and running programs, defining target accounts with Sales, and measuring pipeline impact.
- Strong cross-functional partnering experience with Sales and Product Marketing.
- Demonstrated habit of using AI to accelerate work in areas like lead enrichment, creative generation, and data analysis.
- Analytical mindset with the ability to use data to diagnose funnel problems, prioritize opportunities, and make clear recommendations.
- Experience in B2B fintech, business banking, spend management, or neobanking.
- Experience managing people, with a track record of setting clear goals and developing direct reports.
Skills
- Demand Generation
- B2B Marketing
- Paid Media (Google, Meta, LinkedIn)
- Account-Based Marketing (ABM)
- Salesforce
- Marketing Automation
- Data Analysis
- AI Tools
- People Management
Location
- Toronto, Canada
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior Manager
- Management
Benefits
- Top-tier health benefits and life insurance
- Long-term group savings with employer match
- 20 vacation days
- 4 wellness days
- Unlimited sick and mental health days
- 90 days away work policy (work outside Canada)
- Employee resource groups
About the Company
- Wealthsimple is Canada’s leading financial innovator, offering a full suite of simple, sophisticated financial products.
- Serves over 4 million Canadians with over $125 billion in assets under administration.
- Founded in 2014, headquartered in Toronto, Canada.
- Operates as a hybrid team with over 1,500 employees across North America.
- Focuses on moving quickly, building thoughtfully, and embracing new tools and AI.
- Committed to diversity and inclusion in its workforce.
Equal Opportunity
- We strongly encourage applications from everyone, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
- We're committed to an accessible hiring experience and will provide accommodations throughout the interview process.
- May use artificial intelligence (AI) tools to support parts of the hiring process, with human judgment for all final hiring decisions.