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About the Role

Accountable for the strategy, performance, and evolution of the national Tires and Wheels business, ensuring the right products are available at the right price. Leads SKU assortment, pricing, lifecycle strategy, and stocking recommendations. Manages the Road Rated tire performance testing program to provide customers with objective data.

Responsibilities

• Own and evolve the Tires and Wheels product strategy, translating customer needs, market trends, and competitive dynamics into assortment and pricing direction.
• Continuously evaluate category performance, customer behavior, and external market signals to refine strategic priorities.
• Ensure the strategy balances customer relevance, differentiation, and financial objectives.
• Provide day-to-day leadership, coaching, and strategic direction to the Category Management team.
• Set clear priorities, objectives, and expectations for the team.
• Foster a high-performance culture emphasizing analytical rigor, customer-centric thinking, and cross-functional collaboration.
• Lead structured Line Reviews to assess and optimize SKU-level assortment and pricing decisions.
• Establish strategic guardrails for price ladders, good/better/best architecture, and the role of Owned vs. National Brands.
• Make data-driven assortment changes to improve productivity, profitability, and customer relevance.
• Define, implement, and govern a comprehensive pricing strategy aligned with brand positioning and financial goals.
• Leverage market price intelligence, competitive benchmarking, elasticity insights, and cost inputs to balance price competitiveness and margin performance.
• Partner with Pricing, Finance, and Merchandising to ensure pricing decisions are consistent, scalable, and responsive to market changes.
• Establish the long-term vision, objectives, and roadmap for the Road Rated tire testing program.
• Align testing outputs to support assortment decisions, Owned Brand development, and customer communication.
• Ensure testing results are integrated into product selection, marketing content, and in-store/digital storytelling.
• Continuously assess and improve category management processes, tools, and reporting.
• Identify opportunities to simplify workflows, standardize best practices, and enhance analytical capabilities.
• Champion improvements that reduce manual effort and improve insight timeliness.

Requirements

• A strong track record of delivering results through product, assortment, or category leadership.
• Proven people leadership skills with experience coaching and developing high-performing teams.
• Strategic and analytical mindset with the ability to translate data into action.
• Ability to influence cross-functional stakeholders and vendor partners.
• Strong problem-solving capabilities and comfort operating in ambiguity.
• Post-secondary education or equivalent work experience.
• Experience with analytics, modeling, and data visualization tools.
• Working knowledge of the automotive industry, specifically Tires and Wheels, is an asset.

Location

• Canada

Work Type

• Full-time

Education Level

• Post-secondary education or equivalent work experience

Salary/Compensations

• $81,000 – $131,000 CAD
• $100,000 and $120,000 CAD

Benefits

• Comprehensive benefits and retirement programs
• Performance incentives
• Continuing Education Programs
• Other perks to support your well-being
• Career growth opportunities
• Product discounts
• Competitive salaries and wages
• Store discounts
• Supported learning through our Triangle Learning Academy
• Canadian Tire Profit Sharing
• Retirement and savings programs for eligible employees
• Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
• Total well-being, and mental health tools and resources for all employees

About the Company

• Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies.
• With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies.
• We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.
• We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees.
• As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.
• Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility.
• It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging!
• Join us, where there's a place for you here.

Equal Opportunity

• We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do.
• We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification.
• We are united in our purpose of being here to help make life in Canada better.
• We stand firm in our Core Value that inclusion is a must.
• We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond.
• Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.