Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Accountable for all North American display & programmatic activity across all regulated markets, aiming to drive continual conversion growth through programmatic environments with an in-depth understanding of incrementality and channel leverage.

Responsibilities

• Lead all North American programmatic display, audio, and video activations across all regulated markets for sports and casino products.
• Collaborate closely with Brand teams and their agencies to ensure full-funnel alignment with the holistic media plan.
• Implement and develop programmatic strategies, facilitating best-in-class campaign delivery across relevant platforms and channels.
• Leverage seasonality to effectively plan and deliver business KPIs, ensuring campaign and team readiness across all relevant programmatic channels.
• Work with brand, CRM, and other digital teams as part of a coordinated, localized marketing activation approach.
• Analyze data and results to identify trends and insights for maximum ROI.
• Project manage key programmatic projects and update senior management on progression and results.
• Work with external partners, agencies, and vendors to deliver efficient activity that is incremental to broader digital activations.
• Conduct ad-hoc analysis to resolve pain points and drive continuous improvement.
• Work within departmental KPIs to deliver profitable customers against assigned sources of truth.
• Collaborate with internal compliance and creative teams to deliver high-quality, compliant assets supporting programmatic activity implementation.

Requirements

• Proficiency with key programmatic platforms including StackAdapt, Campaign Manager, DV360, Teads, The Trade Desk.
• Extensive demonstrable programmatic experience, preferably within highly regulated markets.
• Demonstrated track record of driving business results through optimizations across a full suite of programmatic channels and platforms.
• Strong experience in data analysis using reporting platforms such as Google Analytics 4, Appsflyer.
• Strong level of experience analyzing numerical data, statistics, and presenting/visualizing data through Excel, Google Sheets, Data Studio.
• Good understanding of other digital channels and how they work alongside programmatic.
• Strong understanding of customer Lifetime Value (LTV) concepts and how to use LTV reporting metrics for campaign optimization.
• In-depth understanding of incrementality and experience building omnichannel strategies.
• Experience working with external partners, vendors, and agencies with strong stakeholder management skills.

Skills

• Programmatic platforms (StackAdapt, Campaign Manager, DV360, Teads, The Trade Desk)
• Data analysis
• Google Analytics 4
• Appsflyer
• Excel
• Google Sheets
• Data Studio
• Stakeholder management
• Incrementality
• Omnichannel strategies
• LTV reporting

Location

• Colorado

Work Type

• Hybrid
• Full Time

Experience Level

• Media Buying Manager

Salary/Compensations

• USD 85000 - USD 120000 - yearly

About the Company

• One of the world’s leading online gambling companies, revolutionizing the industry since 2000.
• Founded by Denise Coates CBE, employing over 10,000 people and serving over 120 million customers in 26 languages.
• Empowers employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity.
• Offers employees growth opportunities and the chance to make a real impact in the online gambling world.
• A forward-thinking company breaking new ground in software innovation and redefining what’s possible globally.
• Focus on In-Play betting has solidified market-leading position, featuring over 1.38 million In-Play sporting events annually.
• Handles over 6 billion HTTP requests daily and processes over 1.5 million bets per hour at peak.

Equal Opportunity

• bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.