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About the Role

The Growth Marketing Manager leads membership and revenue-generating programs, including attendance, sleepovers, and public experiences. This role executes integrated marketing campaigns to drive customer acquisition, deepen engagement, and increase retention.

Responsibilities

• Execute multi-channel campaigns to drive ticket sales, program participation, and membership acquisition.
• Support go-to-market strategies for seasonal programming, exhibitions, and special events.
• Collaborate with internal teams to optimize conversion paths across the website and ticketing platform.
• Track and report on acquisition metrics, including conversion rates, campaign ROI, and cost per acquisition.
• Develop and execute lifecycle campaigns to drive membership acquisition, onboarding, engagement, and renewal.
• Segment audiences to deliver targeted messaging.
• Support renewal strategies, including reminder campaigns, win-back efforts, and loyalty initiatives.
• Identify opportunities to increase lifetime value through cross-promotion of programs and experiences.
• Lead marketing execution for key programs, including sleepovers, tours, birthday parties, new programs, and seasonal offerings.
• Manage campaign calendars across multiple concurrent programs with varying audiences and timelines.
• Partner with programming teams to translate program content into compelling, audience-focused messaging.
• Optimize attendance and revenue through targeted promotions and audience insights.
• Manage multiple campaigns simultaneously across membership and program verticals.
• Coordinate timelines, creative assets, and stakeholder approvals to ensure on-time delivery.
• Maintain alignment across marketing, digital, and program teams.
• Coordinate with external agency partners on creative development, campaign execution, and asset delivery.
• Support budget tracking and reconciliation for dedicated marketing spend.
• Write and adapt copy for paid and organic campaigns across digital, email, and direct mail channels.
• Monitor and analyze campaign performance across channels.
• Conduct A/B testing to improve messaging, creative, and audience targeting.
• Track key metrics such as attendance, membership growth, retention rates, and revenue per visitor.
• Present campaign performance and insights to program partners and marketing leadership.
• Supervise and mentor one Marketing Specialist, providing guidance, feedback, and support for professional development.
• Foster a collaborative, growth-oriented team environment.

Requirements

• 3–6+ years of experience in marketing, preferably in membership, subscription, or experiential marketing.
• Experience with customer acquisition and retention strategies.
• Ability to manage multiple programs or campaigns simultaneously.
• Strong understanding of lifecycle marketing and audience segmentation.
• Experience with CRM/email platforms and marketing automation tools.
• Analytical mindset with the ability to translate data into strategy.
• Strong collaboration and project management skills.
• Experience marketing to diverse audience segments (families, adults, donors, tourists).
• Understanding of subscription/membership metrics (LTV, churn, renewal rates).
• Familiarity with managing or tracking marketing budgets across multiple programs or campaigns.
• Strong copywriting skills with experience writing for ads, email, and promotional campaigns across multiple audience types.

Skills

• Growth Marketing
• Membership Marketing
• Subscription Marketing
• Experiential Marketing
• Customer Acquisition
• Customer Retention
• Lifecycle Marketing
• Audience Segmentation
• CRM
• Email Marketing
• Marketing Automation
• Data Analysis
• Project Management
• Copywriting
• Budget Management

Location

• San Francisco, California

Work Type

• Hybrid

Experience Level

• Mid-level

Salary/Compensations

• $88,000 to $98,000 annually

Benefits

• Comprehensive benefits package

About the Company

• The California Academy of Sciences is a globally renowned scientific and cultural institution located in San Francisco’s Golden Gate Park.
• Home to a world-class planetarium, aquarium, research center, and natural history museum—all under one living roof.
• Mission: to regenerate the natural world through science, learning, and collaboration.
• Home to extensive collections spanning plants, animals, fossils, and cultural artifacts.
• A diverse team of leading biodiversity scientists, educators, storytellers, designers, and communicators.
• A mission-driven community that values curiosity, collaboration, and innovation.
• Strategic plan includes three initiatives – Hope for Reefs, Thriving California, and Islands 2030.

Equal Opportunity

• The California Academy of Sciences will give full consideration for employment to all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance (SF Police Code, Article 49).